Old Spice “Men Have Skin Too” Returns, Embraces Diversity and Inclusion On and Off Screen
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Thursday, October 6, 2022
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The Men Have Skin Too series emphasizes diversity and inclusion as interdependent in the creative process.
Key Points:
- The Men Have Skin Too series emphasizes diversity and inclusion as interdependent in the creative process.
- (Photo: Old Spice)
Since launching in 2019, Men Have Skin Too elevates deep insights and relatable drama as Deon confidently protects his Old Spice products. - To embrace Asian American culture, Old Spice partnered with Plan C Agency, an Asian American marketing and communications agency.
- Off the screen, Old Spice continues to craft science-backed formulas that delight multicultural consumers with products that look and feel superior.