FCB Inferno London and Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, win Titanium Lion for “Dyslexic Thinking”
Retrieved on:
Monday, June 27, 2022
Kate Griggs, FCB, Ministry of Health & Wellness, GLOBE, Unite Students, Industry, Disorder, UK Government Decontamination Service, Perception, Communication, Human, Old Bailey, Rose Creative Strategies, Creativity, Music, Life, Virginity, Travel, Government, Festival, Dyslexia, Bronze Lion, Adweek, Sport England, Government of the United Kingdom, Dictionary, Virgin Group, Film and Music Entertainment, Virgin Records, Thought, Dictionary.com, Good, LinkedIn, Kimberly-Clark, CEO, PR, Internet celebrity, Lion, Network, D, Titanium, BAFTA, Goal, Cannes Lions International Festival of Creativity, Workplace, Grand Prix, IPhone, Film, Public relations, Management
The campaign, created by FCB Inferno London, got Dyslexic Thinking added as a skill on LinkedIn, the worlds largest professional network, offering its 810+ million members globally the option to add Dyslexic Thinking to their profile.
Key Points:
- The campaign, created by FCB Inferno London, got Dyslexic Thinking added as a skill on LinkedIn, the worlds largest professional network, offering its 810+ million members globally the option to add Dyslexic Thinking to their profile.
- Sir Richard Branson now lists Dyslexic Thinking as a skill on his LinkedIn profile, and we are thrilled to see it be honoured in such a meaningful way.
- By adding Dyslexic Thinking as a skill on LinkedIn, it immediately redefines it as the valuable asset that it is.
- Danilo Boer, global creative partner at FCB Global, said: Working with Virgin and LinkedIn on Dyslexic Thinking was truly inspiring.