InfoSum and The Trade Desk to Power Privacy-Centric Activation of Advertiser First-Party Data
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Thursday, April 28, 2022
Technology, Mobile, Wireless, Security, Marketing, Advertising, Communications, Software, Internet, Data Management, Omni, LinkedIn, IDS, YouTube, Twitter, Hazard (golf), Technology, Partnership, Trade, Growth, Advertising, Privacy, API, The Trade Desk, Risk, Environment, CE, CA, Satellite navigation device, Online shopping, Risk management, Facebook, EU
Advertisers and agencies alike, including industry leaders like Omnicom Media Group, will now be able to utilize InfoSums data clean rooms and Bunkers to activate against The Trade Desk clients datasets.
Key Points:
- Advertisers and agencies alike, including industry leaders like Omnicom Media Group, will now be able to utilize InfoSums data clean rooms and Bunkers to activate against The Trade Desk clients datasets.
- This integration intends to make advertising and data collaboration easier, more secure, faster, and more effective for InfoSum and The Trade Desk customers, said Lauren Wetzel, InfoSum Chief Operating Officer.
- Using first-party data in decisioned media buying has become more important than ever, said Michelle Hulst, Chief Data Officer, The Trade Desk.
- Omnicom Media Group sees this partnership between InfoSum and The Trade Desk as a positive step forward in our shared commitment to providing privacy-centric data interoperability, said Tim Petrycki, Senior Director, Data Strategy at OMGs Annalect data and analytics division.