Whisky,
Ceramic,
PR,
Partnership,
Culture,
Sidecar,
Diageo,
Single malt whisky,
Music,
Marketing,
Creativity,
DIAGEO,
Nightclub WACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.
Key Points:
- This approach has made Balcones a pioneer in the Texas whisky revolution and a leader in the American Single Malt category."
- The campaign creative highlights the unique process Balcones uses to make their whisky, including custom copper pot stills and custom barrels, and illustrates how its distilling team views whisky-making in the heart of Texas.
- "Balcones sees whisky, and so much more, from a new perspective," said Liz Klesath, managing partner at Sidecar.
- The 'Whisky from a New Perspective' campaign kicks off the newest chapter for Balcones—showcasing their continued innovative approach to making whisky."
Daniel Bonifacius von Haneberg,
CAE,
AVIXA,
Kellogg School of Management,
PCMA,
Marketing,
Woman,
MBA,
New England Governors and Eastern Canadian Premiers Climate Change Action Plan 2001,
MCI,
SmithBucklin,
DRI,
Advanced General Aviation Transport Experiments,
Apple,
Growth,
Blue Cypress Lake,
ASAE,
Central Michigan University,
Northwestern University,
Management,
Sidecar NEW ORLEANS, April 3, 2023 /PRNewswire/ -- Sidecar, a leading provider of professional development materials for association professionals, announced on April 3 the appointment of Heidi Voorhees Haneberg, CAE, as its new CEO. With over 30 years of experience working with industry associations and professional societies, Haneberg brings a wealth of expertise in leading strategic change and building high-performing teams.
Key Points:
- NEW ORLEANS, April 3, 2023 /PRNewswire/ -- Sidecar , a leading provider of professional development materials for association professionals, announced on April 3 the appointment of Heidi Voorhees Haneberg , CAE, as its new CEO.
- Under Haneberg's leadership, Sidecar is well-positioned to continue to provide high-quality professional development resources to association professionals at every level of their leadership journey.
- "We are thrilled to have Heidi join the team and lead Sidecar into the future," said Blue Cypress Chairman Amith Nagarajan .
- Heidi's background is the perfect fit to take the foundation we've built at Sidecar the last few years and supercharge it into the future."
Retrieved on:
Monday, December 13, 2021
Marketing,
Online Retail,
Advertising,
Retail,
Communications,
Technology,
Software,
Unilever,
Instagram,
Instacart,
Technology,
Microsoft,
Algorithm,
Intelligence,
Rockbridge,
Growth,
Sale,
A Crown of Swords,
Industry,
Advertising,
Acquisition,
Walmart,
CEO,
Marketing,
DTC,
Bee,
Online shopping,
Google,
Sidecar,
Amazon,
Quartile,
Shopify,
Facebook,
Quartile,
Sidecar,
QUARTILE,
SIDECAR The two companies will combine under the Quartile name, growing the brand into the worlds largest cross-channel e-commerce advertising platform.
Key Points:
- The two companies will combine under the Quartile name, growing the brand into the worlds largest cross-channel e-commerce advertising platform.
- Quartile expects the acquisition to double its amount of advertising spend under management across all platforms to $2 billion in 2021.
- Both Quartile and Sidecar have witnessed exponential growth in recent years as fiercer competition among e-commerce merchants has led to increased advertising spend.
- By combining the aptitudes and technologies of Sidecar and Quartile, we are continuing to ensure the performance marketing excellence that retailers rely on us for.
