Quartile

New Quartile Versa Empowers Brands and Agencies with More Control Over Advertising Campaigns

Retrieved on: 
Wednesday, March 8, 2023

NEW YORK, March 8, 2023 /PRNewswire/ -- Quartile, the world's largest e-commerce cross-channel advertising platform, is excited to announce the launch of Quartile Versa. This revolutionary new product empowers brands and agencies with greater control over their advertising campaigns.

Key Points: 
  • This revolutionary new product empowers brands and agencies with greater control over their advertising campaigns.
  • With Quartile Versa, brands can customize their campaign structures, set their strategies, goals, and budgets, and choose which features and variables to customize.
  • Quartile Versa is a product that is tailored to the needs of brands and agencies who want more control over their advertising campaigns.
  • With Quartile Versa, we empower brands to succeed in this competitive environment by giving them the tools to control their advertising campaigns."

New Study Reveals the Valuation Multiplier Formula for Online Sellers

Retrieved on: 
Thursday, December 22, 2022

NEW YORK, Dec. 22, 2022 /PRNewswire/ -- Quartile, the world's largest e-commerce cross-channel advertising platform, recently conducted research to understand the key variables on business valuation on an exit strategy for online brands and sellers. The study is the first of its kind to uncover what makes a business more attractive to these buyers and what the top aggregators are paying attention to.

Key Points: 
  • The research discovered an astonishing result: brand valuation can be 130% increased when sellers are diversifying their sales channels.
  • Based on the research, 93% of Amazon Sellers also selling on their website – as opposed to marketplaces only – received a significant valuation multiplier boost.
  • But is there a formula to achieve this success – and how can someone replicate it in their company?
  • Over 20% of total online sales must come from a direct-to-consumer website, and that must count for over $1 million in sales.

Quartile announced that it has acquired the complete book of business of Boutique Seller

Retrieved on: 
Wednesday, April 20, 2022

NEW YORK, April 20, 2022 /PRNewswire/ --Quartile, the world's largest eCommerce cross channel advertising platform announced that it has acquired the complete book of business of Boutique Seller, a highly-regarded Amazon advertising agency, in an undisclosed agreement.

Key Points: 
  • NEW YORK, April 20, 2022 /PRNewswire/ --Quartile, the world's largest eCommerce cross channel advertising platform announced that it has acquired the complete book of business of Boutique Seller, a highly-regarded Amazon advertising agency, in an undisclosed agreement.
  • Boutique Seller's clients, which have millions in sales across the gamut of categories on Amazon, will be transitioned to Quartile's comprehensive ad management system.
  • With offices in the United States and Israel, Boutique Seller has served over 250 Amazon sellers in the last five years.
  • "Since we manage thousands of accounts and some of the world leading brands, absorbing Boutique Seller's business has been seamless so far.

Ideoclick Partners With Quartile to Help Brands Navigate Advertising Across Amazon, Instacart, Google and Walmart

Retrieved on: 
Wednesday, March 9, 2022

Ideoclick , Inc., the provider of the industrys leading e-commerce optimization platform, today announced a partnership with Quartile to help brands navigate the evolving e-commerce advertising landscape across Amazon, Instacart, Google and Walmart.

Key Points: 
  • Ideoclick , Inc., the provider of the industrys leading e-commerce optimization platform, today announced a partnership with Quartile to help brands navigate the evolving e-commerce advertising landscape across Amazon, Instacart, Google and Walmart.
  • Quartile , an artificial intelligence (AI) and machine learning (ML)-powered ad optimization platform, was selected to deliver expanded advertising capabilities across geographies and channels.
  • Our team is passionate about helping brands grow their businesses online, said Canaan Schladale-Zink, chief revenue officer at Quartile.
  • Ideoclick works with brands to solve challenges, unlock data-driven insights, and add automation to help them reach further, move faster, and win more.

Quartile Acquires Sidecar to Form Largest Cross-Channel E-Commerce Advertising Platform

Retrieved on: 
Monday, December 13, 2021

The two companies will combine under the Quartile name, growing the brand into the worlds largest cross-channel e-commerce advertising platform.

Key Points: 
  • The two companies will combine under the Quartile name, growing the brand into the worlds largest cross-channel e-commerce advertising platform.
  • Quartile expects the acquisition to double its amount of advertising spend under management across all platforms to $2 billion in 2021.
  • Both Quartile and Sidecar have witnessed exponential growth in recent years as fiercer competition among e-commerce merchants has led to increased advertising spend.
  • By combining the aptitudes and technologies of Sidecar and Quartile, we are continuing to ensure the performance marketing excellence that retailers rely on us for.

Vera Therapeutics Presents Phase 2a Data Showing Atacicept Reduces Serum Gd-IgA1 in Patients with IgA Nephropathy at the American Society of Nephrology Kidney Week 2021

Retrieved on: 
Thursday, November 4, 2021

In the Phase 2a randomized, placebo-controlled JANUS trial in 16 IgAN patients, serum galactose-deficient IgA1 (Gd-IgA1) was assessed at baseline, weeks 4, 12, 24, 48, and 72.

Key Points: 
  • In the Phase 2a randomized, placebo-controlled JANUS trial in 16 IgAN patients, serum galactose-deficient IgA1 (Gd-IgA1) was assessed at baseline, weeks 4, 12, 24, 48, and 72.
  • Results showed that atacicept, administered subcutaneously once weekly, demonstrated a substantial reduction in serum Gd-IgA1 in a dose-dependent manner that was durable through 72 weeks.
  • The presentation titled, Atacicept Reduces Serum Gd-IgA1 by Quartiles in IgAN Patients, was included in the session entitled, Glomerular Disease: Treatment and Outcomes (PO1203-3).
  • The Phase 2a JANUS trial was the first study to show substantial Gd-IgA1 reduction with atacicept in IgAN patients, said Professor Barratt.

transcosmos releases MallMAX Scope, its proprietary diagnostics & analytics services that help maximize sales on online shopping malls

Retrieved on: 
Thursday, October 14, 2021

Building on its know-how of expanding sales accumulated by helping clients manage their e-commerce stores on online shopping malls and analyzing online mall traffic, purchase and other available data using AI, transcosmos has developed its proprietary diagnostics questionnaire.

Key Points: 
  • Building on its know-how of expanding sales accumulated by helping clients manage their e-commerce stores on online shopping malls and analyzing online mall traffic, purchase and other available data using AI, transcosmos has developed its proprietary diagnostics questionnaire.
  • Now, with MallMAX Scope, a service that visualizes product specific challenges, transcosmos helps businesses expand their sales channels to include online malls.
  • As for Amazon ads operations services, transcosmos lets clients maximize their sales generated from online ads with leading-edge technologies powered by AI.
  • transcosmos has released MallMAX to enhance its e-commerce one-stop services - end-to-end services that help clients' e-commerce businesses from marketing to customer service.

Rockbridge Growth Equity Named in Inc.'s 2021 List of Founder-Friendly Investors

Retrieved on: 
Tuesday, October 5, 2021

Detroit-based Rockbridge Growth Equity was named to the list, and the firm was highlighted in a feature article.

Key Points: 
  • Detroit-based Rockbridge Growth Equity was named to the list, and the firm was highlighted in a feature article.
  • The final list recognizes 146 firms that entrepreneurs can trust and collaborate with while receiving the financial support they need to help accelerate growth.
  • "At Rockbridge, we take great pride in supporting our founders," said Kevin Prokop, co-founder and managing partner at Rockbridge Growth Equity.
  • Rockbridge Growth Equity is aDetroit-based private equity firm targeting control and minority equity investments in lower middle market services businesses headquartered inNorth America, including Digital Media & E-Commerce, Technology- Enabled Products & Services, Financial Services and Consumer Services.

Quartile Launches Margin Optimization Feature

Retrieved on: 
Tuesday, October 5, 2021

New York, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Quartile , the artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, is launching its new Margin Optimization tool.

Key Points: 
  • New York, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Quartile , the artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, is launching its new Margin Optimization tool.
  • Margin Optimization goes beyond that, enabling E-commerce sellers to predict their go-to-market costs and act on those predictions in real-time, obtaining the desired profit margin by considering all costs involved in every sale.
  • Margin Goals Set Per ASIN - Increased ad spend for new product launches, running negative margin to spur sales and climb best-sellers lists, without disrupting the margin goals of other ASINs
    Profit/Loss Budget Prediction - Finally, answer the question, How much will I need to spend on Amazon to achieve my desired profit margin?
  • Quartile is an artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, such as Amazon, Walmart.com, and Instacart.

New Study from Cordial Finds Wide Disconnect Between Brands' and Consumers' Perceptions of Digital Marketing Personalization

Retrieved on: 
Tuesday, September 28, 2021

The Cordial study finds that 83% of consumers have shopped in response to emails from brands, while 67% have shopped in response to text messages from brands.

Key Points: 
  • The Cordial study finds that 83% of consumers have shopped in response to emails from brands, while 67% have shopped in response to text messages from brands.
  • Triggered messages, prompted directly by customer behavior, drive higher Revenue per Messages (RPM) than promotional "batch" messagesregardless of personalization.
  • The eCommerce and performance benchmarks debuted in this study comprise anonymized, aggregated, and industry-agnostic data from selected eCommerce clients using the Cordial marketing platform.
  • Cordial is the intelligent cross-channel marketing platform for customer-obsessed retail brands like Revolve, 1-800 Contacts, Backcountry, and Eddie Bauer.