Blue Cypress Lake

Sidecar Names Heidi Haneberg, CAE, as CEO

Retrieved on: 
Monday, April 3, 2023

NEW ORLEANS, April 3, 2023 /PRNewswire/ -- Sidecar, a leading provider of professional development materials for association professionals, announced on April 3 the appointment of Heidi Voorhees Haneberg, CAE, as its new CEO. With over 30 years of experience working with industry associations and professional societies, Haneberg brings a wealth of expertise in leading strategic change and building high-performing teams.

Key Points: 
  • NEW ORLEANS, April 3, 2023 /PRNewswire/ -- Sidecar , a leading provider of professional development materials for association professionals, announced on April 3 the appointment of Heidi Voorhees Haneberg , CAE, as its new CEO.
  • Under Haneberg's leadership, Sidecar is well-positioned to continue to provide high-quality professional development resources to association professionals at every level of their leadership journey.
  • "We are thrilled to have Heidi join the team and lead Sidecar into the future," said Blue Cypress Chairman Amith Nagarajan .
  • Heidi's background is the perfect fit to take the foundation we've built at Sidecar the last few years and supercharge it into the future."

Blue Cypress Launches Zen Zero: A Finance and Accounting Firm for Associations and Not-for-Profit Organizations

Retrieved on: 
Tuesday, March 14, 2023

The newly founded firm will provide finance and accounting services to associations and not-for-profit organizations.

Key Points: 
  • The newly founded firm will provide finance and accounting services to associations and not-for-profit organizations.
  • "I am thrilled to launch Zen Zero, a company dedicated to helping associations and organizations achieve their financial goals," said Witchel.
  • Zen Zero's services are designed to meet the unique needs of associations and not-for-profit organizations.
  • She's worked with executive leadership and finance teams to achieve meaningful change and improvement," shared Johanna Kasper Snider , CEO, Blue Cypress.

AI-Enabled Chatbot "Betty Bot" to Bring Unmatched Member Experience Solution to Associations

Retrieved on: 
Monday, March 6, 2023

WASHINGTON, March 6, 2023 /PRNewswire/ -- Brightfind and Tasio, members of Blue Cypress' family of companies, are thrilled to announce the launch of Betty Bot, the most powerful and personalized AI (artificial intelligence)-enabled chatbot for associations. Betty Bot is a first-of-its-kind solution designed exclusively for member-based organizations, built using advanced AI techniques, generative chat, and robust language models.

Key Points: 
  • Brightfind and Tasio launch Betty Bot, a generative chatbot designed exclusively for associations.
  • Betty Bot is a first-of-its-kind solution designed exclusively for member-based organizations, built using advanced AI techniques, generative chat, and robust language models.
  • With the expectation of personalized experiences surging due to pandemic-induced digital behavior changes, Betty Bot is uniquely designed to provide organizations with a tailored, personalization solution.
  • Join the growing list of organizations that trust Betty Bot to enhance their online presence and experience for current and prospective members.

Brightfind Announces Augmented Digital Marketing Services

Retrieved on: 
Wednesday, February 1, 2023

WASHINGTON, Feb. 1, 2023 /PRNewswire/ -- Specialized digital design and web development agency, Brightfind, is pleased to announce its integrated services with Ready North, a pioneering digital marketing agency specializing in strategic B2B solutions. Effective today, the two companies will offer augmented services in the form of custom, full-service marketing projects that go beyond traditional web design and digital marketing.

Key Points: 
  • Integrated services with digital marketing agency, Ready North, solidifies Brightfind's position as a full-service digital experience solution for member-based organizations.
  • WASHINGTON, Feb. 1, 2023 /PRNewswire/ -- Specialized digital design and web development agency, Brightfind , is pleased to announce its integrated services with Ready North , a pioneering digital marketing agency specializing in strategic B2B solutions.
  • Effective today, the two companies will offer augmented services in the form of custom, full-service marketing projects that go beyond traditional web design and digital marketing.
  • As a result of unified services, Brightfind customers will benefit from expanded resources devoted to the strategic development and implementation of content marketing, SEO, conversion rate optimization, marketing automation, CRM implementation, and more.

Johanna Kasper Snider Named CEO at Blue Cypress

Retrieved on: 
Monday, January 23, 2023

NEW ORLEANS, Jan. 23, 2023 /PRNewswire/ -- Blue Cypress , a family of companies committed to serving purpose-driven organizations with a focus on professional services and disruptive technology, is pleased to announce the appointment of Johanna Kasper Snider as its new Chief Executive Officer.

Key Points: 
  • NEW ORLEANS, Jan. 23, 2023 /PRNewswire/ -- Blue Cypress , a family of companies committed to serving purpose-driven organizations with a focus on professional services and disruptive technology, is pleased to announce the appointment of Johanna Kasper Snider as its new Chief Executive Officer.
  • Snider was previously Chief Revenue Officer at Blue Cypress.
  • "I am thrilled to take on the role of CEO of Blue Cypress," said Snider.
  • "Blue Cypress enables leaders in the purpose-driven space by launching and growing SaaS and services companies that help them realize their goals.