LiveCraft

e.l.f. Cosmetics Changing the Game and Empowering Others on Twitch

Retrieved on: 
Thursday, May 6, 2021
Electronic Games, Women, Entertainment, Communications, Specialty, Celebrity, Social media, Consumer, Cosmetics, Retail, Elf, Twitch, Industry economics), Companies, e.l.f. Cosmetics, the Campaign, LiveCraft, eGEN eSports, E.L.F. COSMETICS, THE CAMPAIGN, LIVECRAFT, EGEN ESPORTS

e.l.f.

Key Points: 
  • e.l.f.
  • products, a stream with LuFu on e.l.f.\xe2\x80\x99s Twitch channel, and the opportunity to host a stream on e.l.f.\xe2\x80\x99s Twitch channel.
  • will be the leading cosmetics brand on Twitch and one that every cosmetics brand aspires to emulate.\xe2\x80\x9d\nTune in to twitch.tv/elfyou on May 9, 2021 at 7.30pm EST\nSince 2004, e.l.f.
  • eGEN finds the best talent, builds opportunities with them, and pairs them with the brands and audiences that they deserve.

e.l.f. Cosmetics Teams Up with Loserfruit, One of the Biggest Female Gamers, to Connect with a New Generation of Fans

Retrieved on: 
Monday, November 23, 2020
Electronic Games, Women, Entertainment, Online, Communications, Celebrity, Social media, Consumer, Cosmetics, Retail, Articles, Video game culture, Nerd culture, Gamer, Gaming, Stereotypes, Entertainment, Cultures, Twitch, Women and video games, e.l.f. Cosmetics, the Campaign, LiveCraft, eGEN eSports

e.l.f.

Key Points: 
  • e.l.f.
  • View the full release here: https://www.businesswire.com/news/home/20201123005666/en/
    Loserfruit, who has the second largest Twitch following globally for a female gamer.
  • fans responded that they play video games, and 65% like to watch gamers play on platforms like Twitch and YouTube.
  • Lufu is passionate about using her profile to support other female gamers in the male-dominated gaming world, and together with e.l.f.