Cultures

Enthusiast Gaming Partners with America’s Navy to Increase Awareness with Gen Z Audiences

Retrieved on: 
Wednesday, August 4, 2021
Video game culture, Human activities, Enthusiast Gaming, Video game journalism, Cultures, Esports, Gamer, Human behavior

The partnership will include the creation of multiple unique gaming activations incorporating the Companys talent roster of gamers, creators, and athletes to increase awareness of Navy life and the wide range of professional opportunities the Navy offers, including those in high-demand STEM fields.

Key Points: 
  • The partnership will include the creation of multiple unique gaming activations incorporating the Companys talent roster of gamers, creators, and athletes to increase awareness of Navy life and the wide range of professional opportunities the Navy offers, including those in high-demand STEM fields.
  • We are honoured to be selected as a partner by Americas Navy as part of its efforts to use gaming to engage, educate and connect with the Gen Z demographic, commented Adrian Montgomery, CEO of Enthusiast Gaming.
  • He continued, Esports requires teamwork, split-second decision making, and effective communications under pressure, which are all integral to Navy life.
  • Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide.

Hyundai Journeys Through Santa Cruz in New Marketing Campaign

Retrieved on: 
Thursday, July 29, 2021
Sports, Hyundai Motor Company, NHS, Inc., Santa Cruz, Stacy Peralta, Hyundai Motor America, Skateboarding, Human activities, Cultures

In the marketing launch for its first-ever Sport Adventure Vehicle, Hyundai is partnering with former professional skateboarder and documentary filmmaker, Stacy Peralta, and local legends of Santa Cruz, Calif., to show how their spirit of adventure carries into the journeys the segment-defining vehicle can deliver.

Key Points: 
  • In the marketing launch for its first-ever Sport Adventure Vehicle, Hyundai is partnering with former professional skateboarder and documentary filmmaker, Stacy Peralta, and local legends of Santa Cruz, Calif., to show how their spirit of adventure carries into the journeys the segment-defining vehicle can deliver.
  • The digital-led campaign launches with a long-form digital video, " Journey Through Santa Cruz ," starring professional surfer Matt Rockhold, artist Jimbo Phillips and female skate crew Lady Lurkers.
  • These Santa Cruz locals embody the vehicle's intent, showing how it is equally at home in urban and adventure settings.
  • "The Santa Cruz is a new type of vehicle that combines SUV benefits with open bed versatility to enable the adventures that make journeys fun," said Angela Zepeda, CMO, Hyundai Motor America.

Richie Knows, a New Local Social Network Designed for Gamers, Announces Vent, a Virtual Mental Health Spa Providing Resources and Destigmatizing Mental Health Issues in the Gaming Community

Retrieved on: 
Monday, July 26, 2021
Nerd culture, Video game culture, Human behavior, Cultures, Articles, Gamer, Gaming, Stereotypes, Mental health

While gaming is often perceived as a solitary, isolating experience, it can also foster a strong sense of community and engagement.

Key Points: 
  • While gaming is often perceived as a solitary, isolating experience, it can also foster a strong sense of community and engagement.
  • "Vent is where gamers can participate in conversations where it's OK to not feel OK," said Rich Melcombe, founder of Richie Knows.
  • Take the awkwardness away from eavesdropping by listening as two gamers discuss their struggles or mental health issues.
  • Journeys: Notable or interesting figures from the gaming community share their journeys coping with or overcoming a mental health challenge.

HECO Launches a Joint Accelerator Program for Blockchain Game Developers

Retrieved on: 
Monday, July 26, 2021
Hacker culture, Hawaiian Electric Industries, Accelerator, Hackathon, Video game developer, Cultures, Technology, Computing

Dubbed HECO Gaming Accelerator, the program will offer investment, incubation, development, distribution, marketing, and customer support to members, as well as enable developers to collaborate together through a community platform.

Key Points: 
  • Dubbed HECO Gaming Accelerator, the program will offer investment, incubation, development, distribution, marketing, and customer support to members, as well as enable developers to collaborate together through a community platform.
  • Through the HECO Gaming Accelerator program, eligible members will receive access to:
    One-on-one Mentorship.Advisors will work with members to provide personalized analysis and resources.
  • "With the launch of the HECO Gaming Accelerator program, we're giving emerging game developers the tools they need to only create their decentralized games but also market them for the masses."
  • To celebrate the launch of HECO Gaming Accelerator, HECO will host the first Game Developer Hackathon.

Kill Cliff Secures Ground-Breaking National CBD Distribution Deal With Southern Glazer’s Wine & Spirits

Retrieved on: 
Tuesday, July 20, 2021
Fermented drinks, Distilled drinks, Alcoholic drink, Drinking culture, Wine, Human behavior, Food and drink, Cultures

ATLANTA, July 20, 2021 (GLOBE NEWSWIRE) -- Kill Cliff has forged a trail blazing distribution deal with Southern Glazers Wine & Spirits that will forever change the beverage industry.

Key Points: 
  • ATLANTA, July 20, 2021 (GLOBE NEWSWIRE) -- Kill Cliff has forged a trail blazing distribution deal with Southern Glazers Wine & Spirits that will forever change the beverage industry.
  • Southern Glazers Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, is filling the void and leading the industry with national CBD distribution, says John Timar, Navy SEAL veteran and CEO of Kill Cliff.
  • The agreement between Southern Glazers Wine & Spirits and Kill Cliff is poised to drive retail growth for the Kill Cliff portfolio, headlined by Joe Rogans Flaming Joe CBD beverage.
  • When you add the power of Southern Glazers Wine & Spirits to the Kill Cliff equation, there really is no looking back.

NBC4 Kicks off 2020 Olympic Games Coverage Live From Tokyo

Retrieved on: 
Monday, July 19, 2021
TV and Radio, Equestrian, Other Sports, General Entertainment, Volleyball, Tennis, Swimming, Sports, Surfing, Sailboarding, Entertainment, Sailing, Events, Concerts, Martial arts, Gymnastics, Golf, General Sports, Other Entertainment, Sports, KNBC, Summer Olympics, Olympic Games, Cultures, Skateboarding, Tokyo, Culture

As NBC prepares to broadcast exclusively the 2020 Olympic Games in Tokyo, NBC4/KNBC announced today it is sending its own news crew to provide full coverage to local viewers.

Key Points: 
  • As NBC prepares to broadcast exclusively the 2020 Olympic Games in Tokyo, NBC4/KNBC announced today it is sending its own news crew to provide full coverage to local viewers.
  • The station looks forward to bringing the 2020 Olympics live from Tokyo to our Southern California viewers including exclusive profiles and exciting stories of our hometown athletes, said Renee Washington, NBC4 Vice President of News.
  • This year, NBC4 will continue to have a big stake in the Olympics with more than 100 athletes emerging from Southern California to compete in Tokyo.
  • In Tokyo, she will cover two new Olympic sports, skateboarding and surfing, both which have deep roots in local neighborhoods.

Tech Serum Hackathon Generates Innovative Concepts to Improve the Patient Experience

Retrieved on: 
Thursday, July 15, 2021
Hacker culture, Internet slang, OpenBSD, Serum, Cultures, Hackathons, Technology, Culture

"The first-ever Truth Serum NTWK hackathon showcases the impact of what we can accomplish when everyone works together," said Mike Hennessy Jr., President and CEO of MJH Life Sciences, parent company of Truth Serum NTWK.

Key Points: 
  • "The first-ever Truth Serum NTWK hackathon showcases the impact of what we can accomplish when everyone works together," said Mike Hennessy Jr., President and CEO of MJH Life Sciences, parent company of Truth Serum NTWK.
  • The Tech Serum hackathon invited medical experts, pharmaceutical company marketing professionals, patients, healthcare innovators, and technologists to build solutions against five focus areas chosen to improve the patient experience.
  • "The Tech Serum hackathon encouraged incredible cross-disciplinary team science, leading to several ingenious solutions, all tied to some of today's most immediate healthcare challenges.
  • To view highlights of Tech Serum on-demand, click here , or to explore our inaugural hackathon event on social media, use the hashtag #techserum21.

USANA Lands Deal With USA Skateboarding

Retrieved on: 
Wednesday, July 14, 2021
Sports, California culture, Skateboarding, Youth culture, Cultures, Human activities

The Utah-based company has expanded its reach yet again and is now the Official Nutritional Supplement Supplier of USA Skateboarding (USAS), the national governing body for skateboarding inthe United States.

Key Points: 
  • The Utah-based company has expanded its reach yet again and is now the Official Nutritional Supplement Supplier of USA Skateboarding (USAS), the national governing body for skateboarding inthe United States.
  • "We are thrilled to team up with USA Skateboarding and to be able to provide our nutritional products to the these elite members of the skateboarding community," says Dan Macuga , chief communications and marketing officer at USANA.
  • USA Skateboarding is the latest summer organization to partner with the Utah-based company, joining USA Swimming and USA Wrestling.
  • USA Skateboarding recently announced the first-ever U.S. Olympic Skateboarding Team in conjunction with Go Skateboarding Day.

Juniper Research: Mobility-as-a-Service to Displace 2.2 Billion Private Car Journeys by 2025; Driven by Public‑Private Partnerships

Retrieved on: 
Monday, July 12, 2021
Software, Mobile, Wireless, Networks, Internet, Professional services, Public transport, Transportation, Technology, Environment, Travel, Transport, Consulting, As a service, Mobility as a service, Maas, Juniper, Cultures

A new Juniper Research study has found that MaaS (Mobility-as-a-Service) will displace over 2.2 billion private car journeys by 2025; rising from 471 million in 2021.

Key Points: 
  • A new Juniper Research study has found that MaaS (Mobility-as-a-Service) will displace over 2.2 billion private car journeys by 2025; rising from 471 million in 2021.
  • The research identified government investment in public transport and public-led partnerships between MaaS vendors and transport operators as key to incentivising adoption by consumers over the next four years.
  • As a result, it predicted that over 70% of these displaced journeys will occur in Europe and the Far East by 2025.
  • Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.

PCByte Reports The Global Rise of Female Gamers

Retrieved on: 
Sunday, July 11, 2021
Video game culture, Nerd culture, Gender and video games, Gamer, Gaming, Stereotypes, Cultures, Culture, Humans, Women and video games

PCByte says this shift in demographics isn't unique to Australia, with female gamers on the rise throughout the world in both a casual and professional capacity.

Key Points: 
  • PCByte says this shift in demographics isn't unique to Australia, with female gamers on the rise throughout the world in both a casual and professional capacity.
  • PCByte highlighted that one of the most interesting sub-segments of female gamers is mothers.
  • Female streamers are also another fast-growing gaming segment, and like professional female gamers, they encourage more female activity in the industry.
  • PCByte says female gamers have demonstrated their willingness to spend big on hardware to have the best gaming laptop .