Affinity Solutions and ABCS Insights Partner to Provide Full Funnel Attribution Based on Card Purchase Data
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Wednesday, October 20, 2021
Marketing, Data Management, Advertising, Communications, Technology, Other Technology, Software, ABC Insight, Privacy, COVID-19, ROI, Affinity, Advertising, Research, CEO, Solution, Partnership, Compliance, Geography, ABCS, Marketing, Financial services, DTC, Online shopping, Affinity Solutions, ABCS Insights, AFFINITY SOLUTIONS, ABCS INSIGHTS
Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution.
Key Points:
- Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution.
- By integrating Affinity Solutions' real-time card purchase data with ABCSs ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase.
- Affinity Solutions leverages purchase signals taken from over 100 million daily credit and debit card transactions to provide a real-time view into the purchase behaviors of consumers.
- Affinity Solutions provides a key piece to facilitate the change, says Jerome Shimizu, CEO and co-founder of ABCS Insights.