Velveeta Shells & Cheese

Wonderful Pistachios Launches In-Shell Seasoned Salt; the First New In-Shell Flavor in 10 Years

Retrieved on: 
Thursday, September 7, 2023
Shell, Lawry's Seasoned Salt, Snack, The Wonderful Company, Marketing, Salt, Garlic, Sport, Velveeta Shells & Cheese, Social media, Spice

LOS ANGELES, Sept. 07, 2023 (GLOBE NEWSWIRE) -- For the first time in over 10 years, Wonderful® Pistachios invites consumers to Get Crackin’ with its newest In-Shell flavor: Seasoned Salt.

Key Points: 
  • LOS ANGELES, Sept. 07, 2023 (GLOBE NEWSWIRE) -- For the first time in over 10 years, Wonderful® Pistachios invites consumers to Get Crackin’ with its newest In-Shell flavor: Seasoned Salt.
  • Rolling out at retailers across the U.S., Wonderful Pistachios’ new In-Shell Seasoned Salt flavor adds zest to every snacking occasion with a blend of savory seasonings accented with garlic, onion, and paprika.
  • Just in time for football season, Wonderful Pistachios In-Shell Seasoned Salt comes in 14-ounce and 40-ounce bags – ideal for entertaining and sharing with guests at game day watch parties, tailgates, and more.
  • The launch of Wonderful Pistachios In-Shell Seasoned Salt will be supported through social media, in-store displays, and retail-specific programs to drive trial at the store-level.

VELVEETA and Compartés Launch TruffVels, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures

Retrieved on: 
Tuesday, May 9, 2023
Retail, Specialty, Food, Beverage, Life, Chocolate, Multimedia, Sensation, Pleasure, Social media, Velveeta Shells & Cheese, Candy, Cheese

TruffVels brings the deliciously creamy and iconic VELVEETA drip to the world of chocolate, combining the two foods known for hitting the bullseye of pleasure: chocolate and VELVEETA.

Key Points: 
  • TruffVels brings the deliciously creamy and iconic VELVEETA drip to the world of chocolate, combining the two foods known for hitting the bullseye of pleasure: chocolate and VELVEETA.
  • View the full release here: https://www.businesswire.com/news/home/20230509005387/en/
    VELVEETA and Compartés Launch TruffVels, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures (Photo: Business Wire)
    The VELVEETA infused white chocolate shell-shaped truffle is made for those who go all in for the things they love.
  • TruffVels consist of Compartés sweet white chocolate paired with the creamy delicious bite of VELVEETA for a unique sensation unlike any other.
  • With TruffVels mixing two of life's greatest pleasures, chocolate and cheese, we can all live the good ‘La Dolce VELVEETA’ life this Summer."

WONDERFUL PISTACHIOS ADDS NEW SEA SALT & PEPPER FLAVOR TO AWARD-WINNING NO SHELLS LINEUP

Retrieved on: 
Thursday, March 30, 2023
Honey, Men's Health, The Wonderful Company, Marketing, Sea salt, IRI, Parent, Velveeta Shells & Cheese, Social media, Spice, Tea

LOS ANGELES, March 30, 2023 /PRNewswire/ -- Wonderful® Pistachios , America's #1 Nut®, is adding even more flavor to its award-winning No Shells lineup with Wonderful Pistachios Sea Salt & Pepper No Shells.

Key Points: 
  • LOS ANGELES, March 30, 2023 /PRNewswire/ -- Wonderful® Pistachios , America's #1 Nut®, is adding even more flavor to its award-winning No Shells lineup with Wonderful Pistachios Sea Salt & Pepper No Shells.
  • The new Sea Salt & Pepper No Shells variety joins the current cast of flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted, and Honey Roasted.
  • The new Wonderful Pistachios No Shells Sea Salt & Pepper adds a dash of excitement to typical snacking routines with its combination of bold sea salt and spicy black pepper – giving a little kick to the nutty goodness of pistachios.
  • To generate further buzz and help support the launch of Wonderful Pistachios No Shells Sea Salt & Pepper, a dedicated No Shells flavor campaign will be kicking off this summer.

Wonderful Pistachios No Shells Launches New Comedic Commercials Starring Sheldon The Tortoise

Retrieved on: 
Wednesday, November 17, 2021
Honey, People, Gold medal, Ridin' the Storm Out, Nielsen, Velveeta Shells & Cheese, Snack, Taste, Sheldon, Teleflora, POM Wonderful, Corporate social media, 6th Critics' Choice Awards, Public relations, Twitter, Love, NFL, Parent, IRI, Food, Atmosphere, Shell, Social media, Instagram, Corporate social responsibility, The Wonderful Company, Multimedia, BBQ, YouTube, Phonograph record, Coffee

Sheldon, the loveable, hard-backed, shell advocate antagonist, is featured in new comedic commercials that introduce Wonderful Pistachios No Shells flavors lineup for the first time.

Key Points: 
  • Sheldon, the loveable, hard-backed, shell advocate antagonist, is featured in new comedic commercials that introduce Wonderful Pistachios No Shells flavors lineup for the first time.
  • In the commercials, Sheldon disapproves of Wonderful Pistachios' anti-shell advertising that encourages consumers to eat Wonderful Pistachios without the shells.
  • "While Sheldon may disagree, consumers really do love Wonderful Pistachios No Shells," said Diana Salsa, senior marketing director, Wonderful Pistachios.
  • The spot reminds viewers that No Shells are a great game watching snack, with 1 out of 3 Wonderful Pistachios consumers enjoying Wonderful Pistachios while watching sports.

Wonderful® Pistachios Celebrates National Nut Day As Pistachios Are The #1 Snack Nut In America¹

Retrieved on: 
Friday, October 22, 2021
Honey, BBQ, Corporate social responsibility, Growth, The Wonderful Company, Sea salt, Twitter, IRI, POS, Teleflora, Overalls, PST, Communication, Roasting, POM Wonderful, Snack, Social media, Instagram, Shell, Food, Diet, Awareness, Multimedia, Velveeta Shells & Cheese, Meat, PR, Baking, Grocery store, Tea, Public relations, Animal

"We're so excited to see Wonderful Pistachios as the leading snack nut brand in America, and we're doubling down to continue this momentum," shared Adam Cooper, senior vice president, The Wonderful Company.

Key Points: 
  • "We're so excited to see Wonderful Pistachios as the leading snack nut brand in America, and we're doubling down to continue this momentum," shared Adam Cooper, senior vice president, The Wonderful Company.
  • To celebrate this monumental moment for pistachios and National Nut Day, Wonderful Pistachios launched a giveaway on Instagram.
  • Wonderful Pistachios' plant protein campaign includes TV, social media, and in-store POS bins that increase consumer awareness that pistachios are a good source of plant protein.
  • Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as WonderfulHalos, FIJIWater, POM Wonderful, JUSTINWine, and Teleflora.