Persona Introduces Industry-First Reusable Identity Solution with Dynamic Risk Signals
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Monday, October 23, 2023
W3C, PII, FIDO, Holism, Organization, IDV, Risk, IOS SDK, IOS, Privacy, Chromium, Friction, SAN, Online shopping, Medical device, Skeleton key, Persona, Microsoft Windows
SAN FRANCISCO, Oct. 23, 2023 /PRNewswire/ -- Persona today launched a new addition to its suite of identity solutions, "Reusable Personas". Leveraging Passkeys, the new release enables users to securely store their Personal Identity Information (PII) for reuse across any device or browser, without having to re-submit the same information. With Reusable Personas, businesses can also maintain and run additional step-up verifications based upon their existing checks, as well as silent usage-based signals stored on the Reusable Persona. Now, organizations can create a faster identity verification process for their customers — reducing onboarding time by up to 80% — while maintaining security, compliance standards, and mitigating risk.
Key Points:
- With Reusable Personas, businesses can also maintain and run additional step-up verifications based upon their existing checks, as well as silent usage-based signals stored on the Reusable Persona.
- "With Reusable Personas, companies now have a flexible, dynamic solution that frees them from having to accept a decision made only with the information stored on a reusable identity.
- Chromium, Safari)
Holistic risk evaluation: Gain a more holistic picture of user risk across the Persona network with proprietary usage-based risk signals. - to providing longer term risk signals on how they use their Reusable Persona, Persona helps businesses provide the best consumer experiences, while mitigating regulatory risk and keeping ever-evolving fraudsters out.