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Worldwide Mobile Advertising Industry to 2026 - Players Include Google, Facebook and Microsoft Among Others - ResearchAndMarkets.com

Retrieved on: 
Monday, August 30, 2021
Mobile, Wireless, Technology, Marketing, Advertising, Communications, Telecommunications, Software, Internet, Social Media, Consumer Electronics, Industry, Microsoft, Asia, Tablet, Social, Twitter, Google, Growth, Travel, QR, Advertising, Yahoo!, One by AOL, Video game, Mobile phone

The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising.

Key Points: 
  • The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising.
  • Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising.
  • Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.
  • On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.