Mycelium

MycoWorks Welcomes Ginevra Boralevi to Leadership Team as Communications Executive

Retrieved on: 
Friday, May 3, 2024
Administration, Richemont, Ruta graveolens, Marketing, Mycelium, LVMH, Communication, Peggy Guggenheim, Bocconi University, Creative director, Architecture, MycoWorks

PARIS, May 3, 2024 /PRNewswire/ -- MycoWorks has announced the appointment of Ginevra Boralevi as Director of Communications. A Paris-based expert with twenty years of experience in luxury communications, Ginevra is joining MycoWorks from the iconic French cashmere maison Eric Bompard, having led marketing and communications prior for major luxury groups in different sectors including Dom Pérignon (LVMH) and Panerai (Richemont Group). Ginevra has developed a strong passion and network in contemporary art and design, holding a degree in Art and Cultural Business and Administration from Bocconi University and started her career at the Peggy Guggenheim collection in Venice. Her expertise in building partnerships between the luxury sector and cultural institutions across art, architecture and design will drive the positioning of MycoWorks' flagship biomaterial Reishi™.

Key Points: 
  • PARIS, May 3, 2024 /PRNewswire/ -- MycoWorks has announced the appointment of Ginevra Boralevi as Director of Communications.
  • A Paris-based expert with twenty years of experience in luxury communications, Ginevra is joining MycoWorks from the iconic French cashmere maison Eric Bompard , having led marketing and communications prior for major luxury groups in different sectors including Dom Pérignon (LVMH) and Panerai (Richemont Group).
  • Having worked in this industry for twenty years, it's not often that one is able to have a hand in creating a new experience in art and design like the one we are building at MycoWorks," said Ginevra Boralevi on her new position as Director Communications at MycoWorks.
  • "With Ginevra joining the executive team, the world of art and design can re-discover the unique expressions of Reishi™ and uncover new aesthetics with our precious natural mycelium material."

Ecovative Welcomes Dr. Wittke as Forager President to accelerate commercialization of leather-like hides and plastic-free foams for the fashion industry

Retrieved on: 
Thursday, April 11, 2024
Technology, Textiles, Chemicals, Plastics, Other Technology, Manufacturing, Biotechnology, Fashion, Health, Retail, Organizational founder, McKinsey & Company, Conny, Partnership, Research, Water, Forager, Food, Biology, Growth, Mycelium, Management

Eben Bayer, CEO and Cofounder of Ecovative, expressed his excitement about Dr. Wittke’s role, stating, “Conny’s experience connects the best of commercialization in big business with a true entrepreneurial spirit. Conny’s appointment as President highlights the strengths of Ecovative’s model - our Mycelium Foundry growing better and better mycelium materials -- with market leaders like Conny building sector focused teams that delight our customers.”

Key Points: 
  • Dr. Wittke has been an integral advisor to Ecovative, lending her strategic insights to the company’s commercial operations for several years.
  • "I am committed to steering the company's strategic direction towards new heights in performance and market reach for Forager Hides and Foams," Dr. Wittke stated.
  • Through cutting-edge mycelium biofabrication processes, Ecovative creates materials that outperform traditional alternatives in terms of durability, functionality, and efficiency.
  • With a relentless focus on research, commercialization, and scalability Ecovative is delivering unparalleled performance through the power of biology.

Mushrooms Inc. (OTC:MSRM) Launches New Health Supplements, Progresses with German Partnership, and Boosts Engagement Initiatives

Retrieved on: 
Tuesday, March 5, 2024
Pomegranate, Biotechnology, Marketing, OTC, Mineral, Ageing, News, IBN, Global health, Feedback, Health, Mycelium, Mushroom, Biopolymer, Research, Partnership, Dietary supplement

These efforts underscore Mushrooms Inc.'s commitment to innovation, sustainability, and the advancement of global health.

Key Points: 
  • These efforts underscore Mushrooms Inc.'s commitment to innovation, sustainability, and the advancement of global health.
  • Mushrooms Inc. proudly introduces LONGEVITY and SPORT+, health supplements designed to harness the power of potent mushrooms and other proven ingredients for specific health and wellness goals.
  • These initiatives are part of Mushrooms Inc.'s broader strategy to address pressing health challenges through innovative, sustainable solutions.
  • For more information about our products, initiatives, and the potential German collaboration, please visit Mushrooms Inc.

IDTechEx Highlights: Unpacking the Potential and Pitfalls of the Mycelium Leather Revolution

Retrieved on: 
Tuesday, March 5, 2024
Mycelium, Forager, MycoWorks, Investment, Transport, Growth, Plant, Nutrient, Players, Ecovative Design, Research, Fungiculture

Several other significant players have since entered the scene, notably MycoWorks and Mirum, all aiming to bring the first mass-produced mycelium leather to market.

Key Points: 
  • Several other significant players have since entered the scene, notably MycoWorks and Mirum, all aiming to bring the first mass-produced mycelium leather to market.
  • Mycelium leather has the potential to offer a durable, plastic-free, and animal-free alternative to both synthetic and animal leather.
  • Alongside the other major emergent leather alternatives of plant-based leather, microbial leather, and lab-grown leather, mycelium leather must differentiate itself and compete on price to succeed.
  • While scaling is expected to reduce prices, mycelium leather producers will have to fight to optimize their production and prove to potential customers that prices competitive with animal leather can be achieved.

IDTechEx Highlights: Unpacking the Potential and Pitfalls of the Mycelium Leather Revolution

Retrieved on: 
Tuesday, March 5, 2024
Mycelium, Forager, MycoWorks, Investment, Transport, Growth, Plant, Nutrient, Players, Ecovative Design, Research, Fungiculture

Several other significant players have since entered the scene, notably MycoWorks and Mirum, all aiming to bring the first mass-produced mycelium leather to market.

Key Points: 
  • Several other significant players have since entered the scene, notably MycoWorks and Mirum, all aiming to bring the first mass-produced mycelium leather to market.
  • Mycelium leather has the potential to offer a durable, plastic-free, and animal-free alternative to both synthetic and animal leather.
  • Alongside the other major emergent leather alternatives of plant-based leather, microbial leather, and lab-grown leather, mycelium leather must differentiate itself and compete on price to succeed.
  • While scaling is expected to reduce prices, mycelium leather producers will have to fight to optimize their production and prove to potential customers that prices competitive with animal leather can be achieved.

Industry-Leading Functional Mushroom Brand, FreshCap, Launches Exclusive Brick-and-Mortar Retail Partnership with GNC

Retrieved on: 
Thursday, February 15, 2024
Acquisition, Name, Social media, Mycelium, DMM, Lion, Beta-glucan, Health, Lion's mane, Human, History, Cognition, GNC, Longevity, Immunity, Triterpene, Partnership

CHICAGO, Feb. 15, 2024 /PRNewswire/ -- FreshCap, the functional mushroom brand utilizing whole fruiting bodies to support a wide range of powerful benefits, announced today a nationwide partnership with GNC. The leading nutritional supplement retailer will have brick-and-mortar exclusivity to FreshCap's best-selling line of high-quality functional mushroom products, all of which are non-GMO, certified organic and analytically tested to guarantee high levels of active beneficial compounds. The products will be available online immediately and rolled out to 1500 retail locations in March.

Key Points: 
  • The products will be available online immediately and rolled out to 1500 retail locations in March.
  • GNC will carry four of FreshCap's beloved mushroom-based products, each formulated to promote health and longevity by increasing immunity, stress relief, cognitive function and more.
  • The GNC-exclusive products include:
    Lion's Mane Capsules ($27.99, 60-count) – the "brain mushroom" used for cognition, focus, and mental clarity.
  • Now the leading voice in mushroom education, FreshCap has a cult following on YouTube with 466K followers and regular programming including "The Mushroom Show."

Mushroom Handbags and Plastic-Free Picnics - IDTechEx Explores White Biotechnology and Sustainability

Retrieved on: 
Thursday, February 15, 2024
Carbon, Textile, Collagen, Gas, Bacteria, Growth, Cellulose, Biomass, Biotechnology, Mycelium, Fermentation, Greenhouse, Hydrogen, CO2, PLA

BOSTON, Feb. 15, 2024 /PRNewswire/ -- Handbags made of mushroom leather and biodegradable foodware are two examples of how white biotechnology can produce functional products that look good.

Key Points: 
  • BOSTON, Feb. 15, 2024 /PRNewswire/ -- Handbags made of mushroom leather and biodegradable foodware are two examples of how white biotechnology can produce functional products that look good.
  • With the right input feedstock, such as biomass or gases, and the right fermentation processes, the outputs of white biotechnology processes can be utilized in textiles, chemicals, and fuels.
  • Source IDTechEx
    Large mats made from the mycelium roots of mushrooms are a versatile material used for leather-alternative clothes and accessories.
  • White biotechnology can also offer purpose to the gases accumulated by carbon capture, as scientists can put them to good use in making useable and eco-friendly chemicals and materials.

Mushroom Handbags and Plastic-Free Picnics - IDTechEx Explores White Biotechnology and Sustainability

Retrieved on: 
Thursday, February 15, 2024
Carbon, Textile, Collagen, Gas, Bacteria, Growth, Cellulose, Biomass, Biotechnology, Mycelium, Fermentation, Greenhouse, Hydrogen, CO2, PLA

BOSTON, Feb. 15, 2024 /PRNewswire/ -- Handbags made of mushroom leather and biodegradable foodware are two examples of how white biotechnology can produce functional products that look good.

Key Points: 
  • BOSTON, Feb. 15, 2024 /PRNewswire/ -- Handbags made of mushroom leather and biodegradable foodware are two examples of how white biotechnology can produce functional products that look good.
  • With the right input feedstock, such as biomass or gases, and the right fermentation processes, the outputs of white biotechnology processes can be utilized in textiles, chemicals, and fuels.
  • Source IDTechEx
    Large mats made from the mycelium roots of mushrooms are a versatile material used for leather-alternative clothes and accessories.
  • White biotechnology can also offer purpose to the gases accumulated by carbon capture, as scientists can put them to good use in making useable and eco-friendly chemicals and materials.

MyForest Foods Announces Availability in Whole Foods Markets

Retrieved on: 
Monday, February 12, 2024
Organic Food, Retail, Supermarket, Agriculture, Natural Resources, Food, Beverage, Smell, Multimedia, Heel, Carbon, Mycelium, Taste, Kashrut, Domestication, Water, Food delivery

MyForest Foods Co. today announced the availability of its flagship product, MyBacon, in the North Eastern Region of Whole Foods Market.

Key Points: 
  • MyForest Foods Co. today announced the availability of its flagship product, MyBacon, in the North Eastern Region of Whole Foods Market.
  • This expanded availability brings MyForest Foods’ commercial retail location list to over 350 locations across eight states in the Northeast.
  • “This journey has been about so much more than launching a product,” says Sarah-Marie Cole, Chief Marketing Officer of MyForest Foods.
  • It’s a significant opportunity for both the grower and MyForest Foods.”
    “MyBacon’s increased distribution has been a full team effort,” says Greg Shewchuk, CEO of MyForest Foods.

SuperFeast's JING Blend Is Recognized by Optimal Health News as the Best Energy Rejuvenation & Wellness Supplement of 2024

Retrieved on: 
Tuesday, January 30, 2024
Philosophy, Health, Herbal, Happiness, Atmosphere, Growth, Bacteria, Jing, Taoism, Nature, Mycelium, Medicinal plants

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- SuperFeast's JING Blend product is honored by Optimal Health News, a digital publication, as the Best Energy Rejuvenation & Wellness Supplement for 2024. This acknowledgment underscores SuperFeast's outstanding contributions to the industry, reinforcing its position as a premier herbal supplement provider. The brand is committed to inspiring individuals to connect with nature and prioritize their health through ancient wisdom. [See full press release.]

Key Points: 
  • SuperFeast's JING Blend is awarded the Best Energy Rejuvenation & Wellness Supplement of 2024 by Optimal Health News, a digital publication.
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- SuperFeast's JING Blend product is honored by Optimal Health News, a digital publication, as the Best Energy Rejuvenation & Wellness Supplement for 2024.
  • Positioned for significant growth in this expansive market, SuperFeast's JING Blend taps into the most revered Jing herbs of the Taoist herbal tradition.
  • The increasing demand for herbal supplements makes SuperFeast's JING Blend an appealing option for consumers seeking an energy rejuvenation solution.