Redefining and Developing New Opportunities for Luxury Marketing: XIAOHONGSHU and VOGUE Business Host China Digital Excellence Summit in Paris
PARIS, March 15, 2024 /PRNewswire/ -- China's leading social media and lifestyle platform XIAOHONGSHU x VOGUE Business host the China Digital Excellence Summit and Gala Dinner during Paris Fashion Week 2024, on March 4th and 5th.
- PARIS, March 15, 2024 /PRNewswire/ -- China's leading social media and lifestyle platform XIAOHONGSHU x VOGUE Business host the China Digital Excellence Summit and Gala Dinner during Paris Fashion Week 2024, on March 4th and 5th.
- To harness the vast opportunities presented by the expanding Chinese market, global luxury brands are pivoting towards digital transformation and prioritizing their online marketing strategies.
- XIAOHONGSHU boasts capabilities in forecasting fashion trends, providing insights into consumer preferences, fostering emotional connections with consumers, developing localization strategies, and driving digital innovation.
- The summit commenced with a keynote interview featuring VOGUE Business' Paris correspondent Laure Guilbault and Mugler's managing director Adrian Corsin.