Refreshing: Sleeman Beer Gets a Makeover
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Wednesday, May 8, 2019
Online Retail, Restaurant, Bar, Search engine marketing, Social media, Retail, Communications, Advertising, Marketing, Food, Beverage, Public relations, Investor relations, Supermarket, Wine & Spirits, Sleeman Breweries, Pabst Brewing Company, Companies, Alcoholic drinks, Unibroue, Fermented drinks, Pabst Blue Ribbon, Sleeman, Beer, Sapporo Breweries
The new Sleeman packaging began to roll out to market in April.
Key Points:
- The new Sleeman packaging began to roll out to market in April.
- The humorous ad features a series of Sleeman drinkers performing various beer hacks such as turning an empty Sleeman beer can into a popcorn popper or pouring Sleeman beer into ice cube trays to make beer cubes.
- As part of the campaign, Sleeman fans will be encouraged to share their own life hacks via social media.
- The company has built an impressive portfolio of beer brands in Canada that includes well-loved Canadian brands such as Sleeman, Okanagan Spring and Unibroue, along with world-class beers including Sapporo and Pabst Blue Ribbon.