USAA Bank Raises the Bar Among Financial Services, While Credit Unions Bounce Back After 5-Year Slide, ACSI Data Show
According to the American Customer Satisfaction Index (ACSI®) Finance Study 2023-2024 , all four industries measured — banks, credit unions, financial advisors, and online investment — experience upticks in satisfaction.
- According to the American Customer Satisfaction Index (ACSI®) Finance Study 2023-2024 , all four industries measured — banks, credit unions, financial advisors, and online investment — experience upticks in satisfaction.
- Banks (up 3%) and financial advisors (up 1%) lead the way with scores of 80 on the ACSI’s 100-point scale.
- “While banks and credit unions have improved their customer service via digital channels like websites and mobile apps, consumers still appreciate the personal touch.
- USAA Bank, available to military-affiliated individuals and families only, leads all banks with an ACSI score of 87, setting the bar for website satisfaction and mobile reliability.