FullThrottle Hires Five Industry Veterans to Drive Adoption and Activation of Cookieless First-Party Data
Retrieved on:
Wednesday, June 22, 2022
The new hires join FullThrottle from a range of leading enterprises in media, ad tech, and digital marketing.
Key Points:
- The new hires join FullThrottle from a range of leading enterprises in media, ad tech, and digital marketing.
- In their new roles, the executives will drive adoption and activation of first-party data on the FullThrottle platform, supporting advanced performance for agencies, brands and media companies.
- FullThrottle has bolstered its sales team to drive rapid growth with the hire of three new executives at the vice president level.
- An innovative leader in the ad tech industry, Konkos previously transformed media planning, buying and activation at companies including IRI and Data Axle.