Paris Hilton

JOE & THE JUICE TAPS PARIS HILTON AND ALIX EARLE TO STAR IN THEIR NEW 'GET CHIC FOR BREAKFAST' DIGITAL CAMPAIGN

Retrieved on: 
Wednesday, May 1, 2024

JOE & THE JUICE knows breakfast can be the loneliest meal, and that's why they've partnered with two iconic personalities, Paris Hilton and Alix Earle, to revitalize the breakfast spirit and encourage customers to get chic for breakfast — together.

Key Points: 
  • JOE & THE JUICE knows breakfast can be the loneliest meal, and that's why they've partnered with two iconic personalities, Paris Hilton and Alix Earle, to revitalize the breakfast spirit and encourage customers to get chic for breakfast — together.
  • Hilton and Earle met for the first time at JOE & THE JUICE in Los Angeles, where they slayed, slived, and bonded over the new Eggcado Breakfast Sandwich, proving that breakfast is truly the chicest meal of the day.
  • "We're incredibly excited to kick off this campaign as we enter the final phase of our breakfast launch rollout.
  • With this campaign, we aim to reignite togetherness at breakfast, which is statistically the loneliest meal of the day."

Step Into THE FUTURE of Luxury Tanning

Retrieved on: 
Sunday, April 21, 2024

LOS ANGELES, April 21, 2024 /PRNewswire/ -- Tan-Luxe, the revolutionary self-tan skincare brand, today marked its inaugural celebrity collaboration and launched the latest addition to its suite of luxury, scientifically-driven, high-performance products. Developed in partnership with "it-girl", entrepreneur, and fashion icon Paris Hilton and her next-gen media company 11:11 Media, THE FUTURE Airbrush 360 Self-Tan Mist offers a professional-grade spray tan at home and year-round summer vacation skin.  

Key Points: 
  • They were a total game-changer to me, and felt like my tanning routine had stepped into the future!
  • THE FUTURE Airbrush 360 Self-Tan Mist introduces a new era in tanning with its Triple Tan+ Technology and Hydra-Boost Complex.
  • With THE FUTURE, we're not just redefining tanning; we're envisioning a futuristic world where beauty, technology, and empowerment converge seamlessly" Elrick continues.
  • Immerse yourself in the future of tanning, where every application tells a story of confidence and empowerment.

11:11 Media Launches The "Be An Icon" Collection by Paris Hilton of Home & Kitchen Products Exclusively at Walmart

Retrieved on: 
Monday, October 9, 2023

LOS ANGELES, Oct. 9, 2023 /PRNewswire/ -- Paris Hilton and her next-gen media company, 11:11 Media, have teamed up with Walmart to exclusively launch Paris Hilton's "Be An Icon" Collection of kitchen and home products. The collaboration will introduce a suite of cookware, bakeware, serveware, cutlery, drinkware and accessories catering to the most chic home cooks and entertainers. The collection is set to launch in select Walmart stores and on Walmart.com starting on October 25th, 2023.

Key Points: 
  • LOS ANGELES, Oct. 9, 2023 /PRNewswire/ -- Paris Hilton and her next-gen media company, 11:11 Media , have teamed up with Walmart to exclusively launch Paris Hilton's "Be An Icon" Collection of kitchen and home products.
  • The collection is set to launch in select Walmart stores and on Walmart.com starting on October 25th, 2023.
  • "I enjoy being in the kitchen and I wanted the products I use to cook, to reflect my signature style.
  • The "Be An Icon" collection at Walmart is glamorous and functional" said Paris Hilton (CEO of 11:11 Media).

TalkShopLive and Good Housekeeping Partner for GH's First-Ever Week of Live Shopping Events

Retrieved on: 
Monday, October 9, 2023

NEW YORK, Oct. 9, 2023 /PRNewswire/ -- TalkShopLive announced today a new partnership with Good Housekeeping that allows the leading live commerce platform to power the first-ever Good Housekeeping Live Shopping Week, where you can score exclusive deals on gift-worthy products from some high-profile celebs and influencers. From October 9 through October 14, top talent will host live shows that will appear on GoodHousekeeping.com, TalkShop.Live as well as various social media channels associated with the talent and their brands.

Key Points: 
  • NEW YORK, Oct. 9, 2023 /PRNewswire/ -- TalkShopLive announced today a new partnership with Good Housekeeping that allows the leading live commerce platform to power the first-ever Good Housekeeping Live Shopping Week, where you can score exclusive deals on gift-worthy products from some high-profile celebs and influencers.
  • Plus, you don't want to miss the very special surprise that Good Housekeeping has in store for her!
  • "Our partnership with Good Housekeeping is the ultimate example of how TalkShopLive and publishers can collaborate to create engaging, entertaining content that meets commerce," says TalkShopLive Co-Founder and CEO, Bryan Moore.
  • I can't wait for our audience to tune in live for our first-ever shopping week and experience everything this iconic lineup of talent has to offer."

Treat culture: why indulging in small, affordable pleasures can help you cope with tough times

Retrieved on: 
Monday, July 10, 2023

If you’ve tried therapy and “hot girl walks”, you may also have heard of the latest life hack: buying yourself a little treat.

Key Points: 
  • If you’ve tried therapy and “hot girl walks”, you may also have heard of the latest life hack: buying yourself a little treat.
  • Inflation and high cost of living is putting holidays and luxury goods out of reach.
  • In their place, indulgences like coffees, ice cream, lipstick or face masks can deliver pleasure in small doses.
  • And in recent years, the popularity of novelty businesses like
    the Danish variety store Flying Tiger and bubble tea shops has grown.

The experience of treats

    • Treat culture isn’t just about the treat itself, it’s about the emotional experience – that is, how you feel about purchasing and having the treat.
    • As one report pointed out, the phrasing of buying yourself a “little” treat reflects an element of cuteness.
    • They stem from the consumption experience – taking a break from work, feeling you have earned the reward of a treat, and that you are doing something to care for your emotions.

Treat responsibly

    • But treat culture, I believe, is a low-risk way to experience a morsel of happiness in dark times.
    • To fully experience the satisfaction of treat culture, you should be able to purchase and consume the product in person, for optimal instant gratification.
    • Treat culture certainly has psychological benefits, helping uplift consumers’ emotions during difficult times.

This Week in Consumer News: 13 Stories You Need to See

Retrieved on: 
Friday, June 30, 2023

NEW YORK, June 30, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the consumer and retail industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • NEW YORK, June 30, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
  • To help journalists covering the consumer and retail industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.
  • The list below includes the headline (with a link to the full text) and an excerpt from each story.
  • To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that's hot.

TACO BELL® TURNS UP THE HEAT WITH PARIS HILTON AND THE FAN FAVORITE RETURN OF THE VOLCANO MENU

Retrieved on: 
Monday, June 26, 2023

IRVINE, Calif., June 26, 2023 /PRNewswire/ -- Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favorite Volcano Menu. To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that's hot. As promised, the fan-favorite Volcano Menu returns nationwide on June 29 and even earlier for Taco Bell Rewards members with exclusive early access on June 272.

Key Points: 
  • IRVINE, Calif., June 26, 2023 /PRNewswire/ -- Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favorite Volcano Menu.
  • To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that's hot.
  • Long time Taco Bell fan and resident expert on what's hot, Paris Hilton joins in to celebrate the return of the iconic menu with the launch of the brand's first-ever hot line.
  • "Taco Bell's Volcano Menu isn't just iconic, it's the epitome of hot," said Hilton.

Urban Decay Is Throwing the First Metaverse Makeup Launch Party on Roblox

Retrieved on: 
Thursday, May 11, 2023

EL SEGUNDO, Calif. , May 11, 2023 /PRNewswire/ -- Urban Decay always encourages fans to break the rules and unleash creativity in surprising ways. To support the next generation of beauty creators in the metaverse, the pioneering cosmetics company is releasing 18 mesmerizing virtual makeup looks in Roblox, a global immersive platform where over 65 million users of all ages connect and communicate daily.

Key Points: 
  • "The world of Roblox lives at the intersection of beauty and tech bringing our UD fam together," says Eva Erdmann, President, Urban Decay Global.
  • To celebrate this innovative launch, Urban Decay is teaming up with Ulta Beauty to host Urban Decay Eye-Con, the first-ever metaverse makeup launch party on Roblox, on May 13, 2023.
  • Participants are invited to give their avatars bold new looks and stock their virtual makeup bags at the Urban Decay pop-up shop.
  • To join the 24/7 party and explore the Urban Decay Eye-Con extravaganza, fans and players can create an account on Roblox.com and visit Ultaverse.

SURVIVOR AND ADVOCATE PARIS HILTON'S 11:11 MEDIA IMPACT AND RAINN ANNOUNCE NEW PARTNERSHIP

Retrieved on: 
Wednesday, April 19, 2023

WASHINGTON, April 19, 2023 /PRNewswire/ -- RAINN, the nation's largest anti-sexual violence organization, and 11:11 Media Impact, the charitable division of Paris Hilton's next-gen media company 11:11 Media, today announced a new partnership aimed at preventing child sexual abuse. The collaboration will focus on messaging and social media campaigns that educate the public about the hidden epidemic of child sexual abuse.

Key Points: 
  • WASHINGTON, April 19, 2023 /PRNewswire/ -- RAINN, the nation's largest anti-sexual violence organization, and 11:11 Media Impact, the charitable division of Paris Hilton's next-gen media company 11:11 Media, today announced a new partnership aimed at preventing child sexual abuse.
  • Paris Hilton recently shared her own story of survivorship in her new book, Paris: The Memoir .
  • Paris is using her lived-experience with childhood sexual assault to inspire others to share their stories and tell the world #ThisIsWhoIAm on social media.
  • "RAINN is immensely grateful for Paris Hilton's partnership to get the word out about preventing child sexual abuse.

Paris Hilton and Klarna open 'House of Y2K,' an interactive pop-up celebrating the early 2000s

Retrieved on: 
Thursday, February 16, 2023

NEW YORK, Feb. 16, 2023 /PRNewswire/ -- Klarna, the leading global bank, payments and shopping service, and Paris Hilton, the queen of Y2K, announced today the opening of `House of Y2K,' an interactive pop-up in Los Angeles, CA that explores the evolution of shopping and trends from the 2000s through today. Designed to highlight three themes - technology, fashion and beauty - the pop-up will transport guests back in time to the dial-up era where shopping was anything but smoooth, before guiding them into a modern, serene Klarna world, filled with elevated shopping touchpoints, makeover moments, and iconic items from Paris Hilton's private archives. Opening on Friday, February 24 on the famous LA shopping strip, Melrose Avenue, the pop-up coincides with the launch of a Paris Hilton x Klarna limited-edition velour tracksuit, available exclusively through the Klarna app.

Key Points: 
  • Opening on Friday, February 24 on the famous LA shopping strip, Melrose Avenue, the pop-up coincides with the launch of a Paris Hilton x Klarna limited-edition velour tracksuit, available exclusively through the Klarna app.
  • As guests enter the House of Y2K, they will immediately find themselves in an environment reminiscent of the period with modern Klarna and Paris Hilton twists.
  • "Paris is a global trendsetter, and just as shopping has evolved since the 2000s, so too has Paris.
  • "The name Paris Hilton is synonymous with pop culture and Y2K fashion," commented Krystal Hauserman, CMO, 11:11 Media.