Urban Decay Is Throwing the First Metaverse Makeup Launch Party on Roblox
EL SEGUNDO, Calif. , May 11, 2023 /PRNewswire/ -- Urban Decay always encourages fans to break the rules and unleash creativity in surprising ways. To support the next generation of beauty creators in the metaverse, the pioneering cosmetics company is releasing 18 mesmerizing virtual makeup looks in Roblox, a global immersive platform where over 65 million users of all ages connect and communicate daily.
- "The world of Roblox lives at the intersection of beauty and tech bringing our UD fam together," says Eva Erdmann, President, Urban Decay Global.
- To celebrate this innovative launch, Urban Decay is teaming up with Ulta Beauty to host Urban Decay Eye-Con, the first-ever metaverse makeup launch party on Roblox, on May 13, 2023.
- Participants are invited to give their avatars bold new looks and stock their virtual makeup bags at the Urban Decay pop-up shop.
- To join the 24/7 party and explore the Urban Decay Eye-Con extravaganza, fans and players can create an account on Roblox.com and visit Ultaverse.