Individual Investors Find Their Path to Sustainable Investments in New Book
WASHINGTON, Oct. 5, 2023 /PRNewswire-PRWeb/ -- A new book is closing the gap between those who say they want to invest sustainably and those who actually do so. While studies show that most Americans would prefer to invest their savings in sustainable funds, those same studies show that very few do, with the biggest barriers to adoption being awareness and a lack of know-how.
- It provides guidance for those interested in ESG (Environmental, Social, and Governance) investments, helping them find and evaluate sustainable funds.
- The book also dispels myths about ESG investing and offers real-world evidence of its positive impact.
- Interest in sustainable investments, often called "ESG" investing because of its focus on Environmental, Social, and Governance issues, is strong, with women and younger investors leading the demand.
- However, a 2022 study from FINRA and the University of Chicago found most individual investors don't hold ESG investments because they aren't aware of them or don't know how .