New Data Analyses Validate High Quality of AutoWeb’s Audience
Multiple analyses of AutoWebs internal data revealed positive insights about its audience segments, demonstrating they are both local and ready-to-buy.
- Multiple analyses of AutoWebs internal data revealed positive insights about its audience segments, demonstrating they are both local and ready-to-buy.
- Internal data analysis also found some surprising information about how distance to the dealership factors into a vehicle buyers purchase.
- These data points confirm the high quality of our audience and validate our ability to deliver access to consumers who are low-funnel, ready to buy and have solid credit, said Dan Ingle, COO of AutoWeb.
- These recent data analyses were conducted as part of AutoWebs strategic product evolution efforts, which include expanding its data science capabilities.