Returns Experience Continues to Grow in Significance for Consumers, Doddle Survey Finds
Similar to Doddle's research conducted in May 2020, the survey found that the returns experience continues to play a significant role in respondents' opinions of a retailer (87 percent vs. the earlier 84 percent).
- Similar to Doddle's research conducted in May 2020, the survey found that the returns experience continues to play a significant role in respondents' opinions of a retailer (87 percent vs. the earlier 84 percent).
- Interestingly, this wasparticularly true of older shoppers in this most recent survey, with 93 percent of those over age 55 feeling this way.
- In addition, the findings showed that more than three quarters of respondents (76 percent vs. the earlier 74 percent) felt that retailers should do more to improve their returns experience.
- 59 percent of consumers said that the convenience of ecommerce returns has become more important to them since the coronavirus outbreak struck.