C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.

To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRC’s Minimum Standards for Media Ratings Research, as well as the MRC’s Viewable Impression Measurement Standards and other relevant industry measurement guidelines.

“Viewability is the critical component for accurate attribution,” said Jeff Greenfield, Co-Founder and Chief Attribution Officer at C3 Metrics. “The MRC has provided the industry with an evidence-based pathway for the manner in which viewable impressions can be consistently and accurately measured. C3 Metrics is in full alignment and support with these criteria and I'm proud of the team that has worked with MRC and its independent CPAs to receive this accreditation.”

“The path to accreditation is arduous and consists of a rigorous audit and a thorough evaluation of an organization's approach and the execution of its methodology," said George W. Ivie, Executive Director and CEO of the Media Rating Council. "C3 Metrics has been found to have met the criteria for compliance with our Viewable Impression Measurement Standard and other relevant requirements, and can now present itself to agencies and advertisers as accredited by MRC for its measurement of display ad viewable impressions in desktop and mobile web environments.”

C3 Metrics provides top advertisers independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent.

About MRC

The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.

About C3 Metrics

C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.

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