PIXACORE Adds to Leadership Team to Support Rapidly Expanding Client Portfolio

PIXACORE welcomes 3 new additions to the executive leadership
team. Daniel McNally joins as Executive Vice President, Director of
Account Services; Robin Roberts heads up Marketing and Brand Strategy;
and David Garson joins as Executive Creative Director. With an
ever-growing team of over 130 full-time employees in the US, these
industry leaders will help steer and stimulate the agency’s commitment
to becoming a leading healthcare marketing, medical, and communication
agency.

“PIXACORE has doubled in size in the last 18 months, and we intend to do
so again over the next year and a half,” said Sanjiv Mody, Chief
Executive Officer and founder of PIXACORE. “Creating commercialization
strategies, creative campaigns, insights-driven omnichannel activation
plans, data and analytics roadmaps, and end-user experiences enriched
with emerging technologies requires an experienced team with a depth of
experience in the life sciences to ensure we are solving for the current
and future needs of our clients.”

With more than 20 years of experience, Dan McNally joins PIXACORE
from GSW, where he oversaw Celgene’s 11 indications and 5 brands within
oncology, PsO, PsA, and rare diseases, and was responsible for 78%
revenue growth in 2018. Before that, he worked on other major brands and
held executive titles at agencies such as Everyday Health, Publicis
Groupe/Razorfish Health, Dentsu, Grey, and Tribal Worldwide. McNally
will be responsible for leading the account team’s operational and
strategic excellence while driving client retention and growth.

Robin Roberts brings more than 20 years of experience, most
recently as General Manager at Concentric Health Experience, where she
oversaw branding and communication strategy for clients, delivered on
significant organic growth of key accounts, and diversified agency
services. Before that, she worked at Flashpoint Medica, Grey, and KPR.
Roberts will be responsible for helping accounts drive value through
strategic vision while working with PIXACORE’s executive leadership to
cultivate opportunities to grow, improve, and evolve the agency.

David Garson brings more than 15 years of experience to PIXACORE.
He most recently co-founded the start-up GigLeaf, which leveraged
technology to offset the use of expensive freelancers by identifying and
utilizing internal staff bandwidth. Before that, he held creative
leadership positions at Havas Health, imc², and The
CementBloc, where he helped build the agency from 5 to 125 employees
over 10 years. Garson will be responsible for orchestrating the creative
vision for current and new accounts as clients look to engage customers
and leverage technology across multiple mediums.

“Dan, Robin, and David not only bring a wealth of knowledge and
experience in our industry but are forward thinkers and great mentors,
qualities that we look for in executives at PIXACORE,” said Dhaval
Parikh, PIXACORE’s President and Managing Partner. “Following a
successful year composed of 59% revenue growth, 14 new account wins
(including 2 new AOR assignments from Bayer, an existing client), and
being named MM&M’s Midsize Healthcare Agency of 2018, we will continue
to deliver on our mission to become an end-to-end strategic
commercialization partner. Their experiences are invaluable additions to
our executive leadership team.”

About PIXACORE

PIXACORE is a full-service, independent agency that provides its
customers with insights-driven, results-based solutions across sales,
marketing, and medical communication by leveraging a unique combination
of people, strategy, creative, and technology. Learn more at pixacore.com
or connect with us on LinkedIn.

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