These Simple Truths

Kroger Announces New Smart Way Product Line

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Thursday, September 8, 2022
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CINCINNATI , Sept. 8, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR) announced today Smart Way, a new opening price point Our Brands product line. This line brings together 16 legacy brands into a single, easy-to-find identity.

Key Points: 
  • CINCINNATI, Sept. 8, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR) announced today Smart Way, a new opening price point Our Brands product line.
  • "Smart Way is an exciting, eye-pleasing product line that will be easy for customers to find.
  • Smart Way joins Kroger's carefully curated and extensive Our Brands portfolio, which also includes our namesake Kroger brand, Simple Truth, Private Selection, Home Chef and Heritage Farm among others.
  • "We are confident Smart Way will have something for everyone," said Juan De Paoli, Vice President, Our Brands for Kroger.

Kroger's Fred Meyer Stores Launch Loop in Portland, Oregon Metro

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Wednesday, February 23, 2022
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Through a first-of-its-kind partnership in the U.S., customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland metro area and purchase more than 20 products from leading consumer brands packaged in reusable containers.

Key Points: 
  • Through a first-of-its-kind partnership in the U.S., customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland metro area and purchase more than 20 products from leading consumer brands packaged in reusable containers.
  • "Loop's goal has always been to grow, scale and be accessible to consumers around the world," says Tom Szaky, Founder and CEO of TerraCycle and Loop.
  • Customers can purchase their Loop-ready products in refillable, reusable containers found in branded displays in participating Fred Meyer stores.
  • To download Fred Meyer and Loop b-roll and photography, visit here .

Kroger Delivery Arrives in Metro Atlanta

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Friday, February 4, 2022
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After placing an order via Kroger.com or the Kroger app, customers in regions where a CFC is located have groceries delivered by a knowledgeable Kroger Delivery associate in a temperature-controlled van.

Key Points: 
  • After placing an order via Kroger.com or the Kroger app, customers in regions where a CFC is located have groceries delivered by a knowledgeable Kroger Delivery associate in a temperature-controlled van.
  • The launch in metro Atlanta represents an extension of a partnership between Kroger and Ocado.
  • Kroger Delivery is a vertically integrated network, enabling coverage of up to 90 miles from the hub location in Forest Park.
  • Once completed, orders are loaded into a temperature-controlled Kroger Delivery van, which can store up to 20 orders.

Kroger Announces 10 Food Trend Predictions for 2022

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Tuesday, January 18, 2022
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CINCINNATI, Jan. 18, 2022 /PRNewswire/ --The Kroger Co. (NYSE: KR), America's largest grocery retailer, today announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead.

Key Points: 
  • CINCINNATI, Jan. 18, 2022 /PRNewswire/ --The Kroger Co. (NYSE: KR), America's largest grocery retailer, today announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead.
  • Kroger's 2022 Food Trends Report is thoughtfully curated by Kroger's food experts from Our Brands product developers to culinary specialists.
  • The report contains 10 top trends that will influence consumer food purchases in 2022, while uncovering the "why" behind the trends.
  • Overall, the trends can be broken down into emerging flavors, food item premiumization, and behavior shifts, all of which paint a picture of what consumers are sourcing and the ways in which they are preparing food in 2022.

Kroger and Kipster Farms Announce Plans to Bring the World's First Carbon-Neutral Eggs to U.S. Customers

Retrieved on: 
Wednesday, December 1, 2021
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"These Simple Truth and Kipster eggs will be produced in a closed-loop system that aligns with the highest health and welfare standards for people and animals.

Key Points: 
  • "These Simple Truth and Kipster eggs will be produced in a closed-loop system that aligns with the highest health and welfare standards for people and animals.
  • MPS Egg Farms, a long-standing Kroger partner based in North Manchester, IN, recently started construction on the first production facility using the proprietary Kipster system.
  • Kipster is the only poultry farmer in the world to farm with such a high level of circularity.
  • Simple Truth and Kipster eggs are expected to be available in select stores in late 2022.