Associated tags: Security, Software, Online shopping, McAfee, Internet, Privacy, Social media, Cryptocurrency, Consumer Electronics, VPN, Identity theft, Online Privacy, AI
Locations: UNITED STATES, NORTH AMERICA, CALIFORNIA, MCAFEE
Family,
Data Management,
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AI When asked about the most worrying potential uses of deepfakes, election-related topics were front and center.
Key Points:
- When asked about the most worrying potential uses of deepfakes, election-related topics were front and center.
- “It’s not only adversarial governments creating deepfakes this election season, it is now something anyone can do in an afternoon.
- The ease with which AI can manipulate voices and visuals raises critical questions about the authenticity of content, particularly during a critical election year.
- In many ways, democracy is on the ballot this year thanks to AI," said Steve Grobman, McAfee’s Chief Technology Officer.
Retrieved on:
Wednesday, April 10, 2024
McAfee , a global leader in online protection, today unveiled the results of its 2024 Tax Scams Study.
Key Points:
- McAfee , a global leader in online protection, today unveiled the results of its 2024 Tax Scams Study.
- This trend is likely to be especially evident as the tax filing deadline approaches, with early filers anticipating refunds and tax procrastinators actively seeking tax preparation services to expedite their filing process.
- The regional disparities shed light on where temptation may lead to financial or identity theft peril.
- McAfee’s study also reveals that 1 in 4 Americans (25%) have lost money to online tax scams, with the average loss to email or text message scams coming in at a staggering $8,199, proving the stakes are high this tax season.
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URL,
Anxiety,
AI,
Eye,
Identity theft,
Hygiene,
Privacy,
Online shopping The results show that 1 in 4 Americans (25%) has lost money to online tax scams.
Key Points:
- The results show that 1 in 4 Americans (25%) has lost money to online tax scams.
- McAfee's tax season research, and insights from McAfee Labs, point to the impact of deepfake technology to deceive Americans.
- Altogether, this combination of Americans’ scam-spotting uncertainty and the increasingly advanced scams being carried out by cybercrooks points to the need for consumer education and reliable safeguards against online tax scams.
- From messages impersonating tax authorities to deceptive promises of tax refunds, and beyond, online tax scams are pervasive.
Retrieved on:
Monday, February 26, 2024
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Mac,
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IOS,
Safety,
Rest,
Android,
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URL,
Online shopping Today, McAfee , a global leader in online protection, announced the launch of Social Privacy Manager to its McAfee+ product line-up.
Key Points:
- Today, McAfee , a global leader in online protection, announced the launch of Social Privacy Manager to its McAfee+ product line-up.
- “With Social Privacy Manager, you can better manage your digital footprint and control who has access to content you share on social media.
- The addition of Social Privacy Manager to the McAfee+ product line-up follows other recent mobile enhancements, including McAfee Scam Protection for iOS.
- McAfee’s Social Privacy Manager helps you adjust your social media privacy settings based on how public or private you want to be online.
Retrieved on:
Wednesday, January 17, 2024
Online Privacy,
Technology,
Security,
Professional Services,
Small Business,
Networks,
Internet,
Data Management,
Consumer Electronics,
Artificial Intelligence,
Senior,
Artificial intelligence,
IP,
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AI,
Behavior,
Software,
Dell Technologies,
Dell,
Organization,
Small business,
VPN,
Online shopping For a small business, even a single cyber incident can be devastating to the bottom line.
Key Points:
- For a small business, even a single cyber incident can be devastating to the bottom line.
- Many small business owners understand that cyber threats are something they need to plan for and invest in mitigating.
- McAfee and Dell’s Global Small Business Study also found:
Nearly one-third (24%) of business owners worry about cyberattacks daily.
- In addition, to help educate small business professionals about the growing cyber threat landscape, and to arm them with tips to keep their data, employees, customers and livelihoods safe, McAfee and Dell have prepared a free small business resource guide.
Retrieved on:
Tuesday, January 16, 2024
Internet,
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Marketing The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.
Key Points:
- The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.
- McAfee+ is like having a private detective take back your personal info from the sites that sell it.
- McAfee+ is like having the power to turn invisible so you can make your great escape from hackers on public Wi-Fi.
- As a brand solely focused on consumers, McAfee’s new campaign reintroduces its trusted name spotlighting the striking advances McAfee has made in online protection.
Online Privacy,
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Audio,
Video,
Software,
Artificial Intelligence,
Internet,
Project Mockingbird,
Deepfake,
Partnership,
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Consumer electronics,
Consumer Electronics Show,
Synthetic media,
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Female,
Mockingbird,
AI,
Privacy,
Behavior,
Generative,
Weather,
Electronics,
Intelligence,
History,
Hearing Today, McAfee Corp., a global leader in online protection, announced its AI-powered Deepfake Audio Detection technology, known as Project Mockingbird, at the Consumer Electronics Show.
Key Points:
- Today, McAfee Corp., a global leader in online protection, announced its AI-powered Deepfake Audio Detection technology, known as Project Mockingbird, at the Consumer Electronics Show.
- McAfee’s Project Mockingbird technology uses a combination of AI-powered contextual, behavioral, and categorical detection models to identify whether the audio in a video is likely AI-generated.
- With McAfee’s deepfake audio detection capabilities, we’ll be putting the power of knowing what is real or fake directly into the hands of consumers.
- To learn more about Project Mockingbird, McAfee’s Deepfake Audio Detection Technology, please reach out to [email protected] for a demo or additional information.
Retrieved on:
Tuesday, December 19, 2023
Public Policy,
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AI,
Privacy,
Emotion,
Identity theft,
Thought,
Breeding,
Social media,
Empathy,
Grief,
Online shopping The predictions reveal issues consumers might face in 2024, as cybercrooks continue to exploit rapidly advancing AI technology to create dangerous deepfakes and carry out identity theft and increasingly sophisticated cyber scams.
Key Points:
- The predictions reveal issues consumers might face in 2024, as cybercrooks continue to exploit rapidly advancing AI technology to create dangerous deepfakes and carry out identity theft and increasingly sophisticated cyber scams.
- Move over memes - AI scams will be the new, sneaky stars of social media
Heading into 2024, AI will help cybercriminals manipulate social media and shape public opinion like never before.
- Consumers should brace for celebrity and influencer names and images to be used by cybercrooks to endorse scams, and local online marketplaces.
- In 2024, the prevalence of these scams – particularly those related to highly visible conflicts and humanitarian crises – is likely to increase.
Retrieved on:
Tuesday, November 21, 2023
Other Consumer,
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Women,
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Men,
Internet,
Consumer,
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Millennials,
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Generation Z,
AI,
Cyber Monday,
Black Friday,
SVP,
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Online shopping,
Cryptocurrency McAfee Corp., a global leader in online protection, today released the results of its inaugural Global Holiday Shopping Scams Study.
Key Points:
- McAfee Corp., a global leader in online protection, today released the results of its inaugural Global Holiday Shopping Scams Study.
- This trust may be misplaced, with men nearly twice as likely to fall for an online holiday scam (46%) than women (26%).
- People are spending more time than ever shopping online: 76% of Americans plan to shop online this holiday season and 30% plan to do more online shopping than in previous years.
- The survey, which focused on the topic of scam messages and holiday shopping, was conducted online between September 7th and September 21st, 2023.
Retrieved on:
Wednesday, October 11, 2023
Security,
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Mobile,
Wireless,
Software,
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Online,
McAfee,
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VPN,
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Officeworks Today, McAfee Corp. , a global leader in online protection, announces its portfolio of products, including newly launched McAfee+ , is available to purchase from 167 Officeworks locations across Australia and Officeworks.com.au, now making it easier for Australian consumers to keep their personal information safe and private.
Key Points:
- Today, McAfee Corp. , a global leader in online protection, announces its portfolio of products, including newly launched McAfee+ , is available to purchase from 167 Officeworks locations across Australia and Officeworks.com.au, now making it easier for Australian consumers to keep their personal information safe and private.
- In addition, recent McAfee research* found 60% of Australian consumers are concerned about their ability to protect their information online and 58% of Australians want more control of their personal information.
- McAfee+ and McAfee Total Protection offer all-in-one protection for personal info and privacy, including AI-powered McAfee Scam Protection™ and Next-gen Threat Protection, identity monitoring, personal data and Online Account Cleanup, web protection, password manager, secure VPN, and antivirus.
- Between the two products McAfee+ is the most comprehensive protection as it also includes identity support, such as identity monitoring with timely alerts.
