KANTAR

Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour

Retrieved on: 
Tuesday, July 6, 2021
Professional services, Online Retail, Internet, Supermarket, Department Stores, Data management, Technology, Convenience store, Retail, Marketing, Communications, Finance, Consulting, Division, Elementary arithmetic, Fraction, Numbers, WPP plc, Kantar, Numerator, KANTAR, NUMERATOR

Numerator extends Kantars leadership in shopper insights into the U.S. and Canada.

Key Points: 
  • Numerator extends Kantars leadership in shopper insights into the U.S. and Canada.
  • The Worldpanel division of Kantar already provides currency grade shopper insights in more than 45 countries outside of North America.
  • Eric Belcher, CEO of Numerator added Kantar is the ideal company for Numerator to join forces with given our complementary geographies, technologies and data science capabilities.
  • About Numerator: Numerator is a data and tech company bringing speed and scale to the market research space.