Kantar

In a Move to Empower Advertisers, Publishers and Media Organizations to Gain Control of their Data, Advocado Acquires Kantar BVS, the Ad Verification Arm of Kantar

Wednesday, December 1, 2021 - 1:00pm

With this addition, Advocado has a completely integrated ad verification, attribution and campaign coordination platform, allowing advertisers, media organizations and publishers to more efficiently track and measure and amplify the impact of their ads.

Key Points: 
  • With this addition, Advocado has a completely integrated ad verification, attribution and campaign coordination platform, allowing advertisers, media organizations and publishers to more efficiently track and measure and amplify the impact of their ads.
  • This announcement comes on the heels of Advocado's recent acquisition of a portfolio of 47 patents, including the advanced watermarking technology from VEIL, which Kantar licenses to power the BVS ad verification business.
  • "Our existing customers will benefit from network, media and platform expansion as well as ongoing cross organization innovation," commented Pete Rumpel, EVP, Kantar Media, North America.
  • Advocado is headquartered in the urban core of St. Louis, MO and serves customersacross North America.

WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia"

Sunday, November 21, 2021 - 11:00pm

At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.

Key Points: 
  • At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
  • Brand-building at the speed of culture: The role of online video in Asia
    "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released today by WARC, in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in Asia's online video landscape.
  • In particular, we were curious to uncover common themes among winning YouTube Works campaigns and standout case studies across Asia.
  • Leveraging online video as the medium to keep pace with the ever-shifting parameters of cultural trends has proven effective for many brands.

Category Pioneer Nightfood Wins Top Prize in Real California Milk Excelerator Dairy Innovation Program

Friday, November 19, 2021 - 2:30pm

TARRYTOWN, NY, Nov. 19, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire –Nightfood Holdings, Inc. (OTCQB: NGTF), the better-for-you snack company addressing the $50 billion Americans spend annually on night snacks, has won the 2021 Real California Milk Exceleratorprogram. As the champion, Nightfood has secured the first place prize of $150,000 to invest in marketing support for the hotel launch of a new line of ice cream sandwiches. 

Key Points: 
  • Power identified a major opportunity for hotels to win over their guests by delivering innovative solutions to support better sleep.
  • Targeting hotels as a channel is a brilliant strategy, said Bob Carroll, Vice President of Business Development for the California Milk Advisory Board (CMAB), creator of the competition.
  • The Nightfood ice cream sandwich is being created for distribution in the hotel space, with possible supermarket introduction thereafter.
  • Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.

Beautiful.ai Doubles Down on Growth and Design, Promotes Jason Lapp to CEO

Thursday, November 18, 2021 - 2:07pm

Lapp will now take over the reins to help Beautiful.ai reach its full potential as a leader in the productivity and creativity space.

Key Points: 
  • Lapp will now take over the reins to help Beautiful.ai reach its full potential as a leader in the productivity and creativity space.
  • Lapp was formerly the CEO of Kiip, a marketing technology company he led to acquisition.
  • He also spent 17 years focused on growth at Kantar where he served as the chief growth and revenue officer.
  • "I am thrilled to step into the CEO role at such an exciting time for Beautiful.ai," Lapp said.

Dada Group, Mars Wrigley China and Kantar Jointly Release White Paper on Snack Food Category in O2O Consumption

Tuesday, November 16, 2021 - 7:46am

SHANGHAI, Nov. 16, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform, Mars Wrigley China and Kantar, jointly released the White Paper on Snack Food Category in O2O Consumption on Monday.

Key Points: 
  • SHANGHAI, Nov. 16, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform, Mars Wrigley China and Kantar, jointly released the White Paper on Snack Food Category in O2O Consumption on Monday.
  • Based on the big data on the JDDJ platform and Mars Wrigley China, the White Paper provides in-depth industry insights into the on-demand consumption of snack food, and analyzes the latest trends of the snack category in the O2O (Online to Offline) commerce and its future plan in China.
  • Snack food has become one of the most important categories for O2O commerce for its high growth rate and ATV.
  • Compared to other daily necessities such as rice and oil, snack food is a high-frequency consumption category, with per capita 22 purchases per year.

Affectiva Introduces New Functionality to Enhance Media Analytics Insight

Tuesday, November 9, 2021 - 2:00pm

This update to its media analytics offering makes several new features available to its market research customers.

Key Points: 
  • This update to its media analytics offering makes several new features available to its market research customers.
  • Affectiva has continuously invested in its media analytics and Emotion AI capabilities both leading up to and after being acquired by Smart Eye in June 2021.
  • We are thrilled to announce these new capabilities for our existing and new customers, said Graham Page, Global Managing Director, Media Analytics at Affectiva.
  • The Emotion AI update will be made available to customers this November in both the Affectiva SDK and the core media analytics product.

CEO of Advertising Tech Game-Changer, Mirriad to Present at US Consumer Goods & Digital Services Virtual Investor Conference

Wednesday, November 3, 2021 - 12:35pm

(USOTCQX: MMDDF,UKLSE: MIRI) theworld'sleading in-content advertising companywill be presenting at the USConsumer Goods & Digital Services VirtualInvestor Conference in New York.

Key Points: 
  • (USOTCQX: MMDDF,UKLSE: MIRI) theworld'sleading in-content advertising companywill be presenting at the USConsumer Goods & Digital Services VirtualInvestor Conference in New York.
  • In-content advertising is the key solution to combat Ad-avoidance, fatigue, skipping and blocking.
  • Mirriad is building a marketplace that gives control back to the brands significantly increasing vital elements such as reach, relevance, differentiation and growth.
  • For US and global investors, Mirriad recently cross-listed its stock in New York on OTC Markets Group's top tier OTCQX exchange.

Cint and Zappi Win the 2021 I-COM Data Creativity Award for their cookie-less digital advertising measurement solution

Tuesday, November 2, 2021 - 9:11am

STOCKHOLM, Nov. 2, 2021 /PRNewswire/ -- Cint, a global software leader in digital insights gathering, and Zappi, the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award. They won in the Programmatic Category for their advertising effectiveness measurement solution that combines the power of "Connect by Cint," which connects digital interactions with real-time surveying, and the Zappi Ad Pulse platform, a brand and digital ad measurement tool. As third-party cookies phase out, this solution is essential in helping marketers and planners determine the effectiveness of a campaign and optimize in-flight against brand metrics,  

Key Points: 
  • STOCKHOLM, Nov. 2, 2021 /PRNewswire/ -- Cint , a globalsoftware leader in digital insights gathering, and Zappi , the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award .
  • They won in the Programmatic Category for their advertising effectiveness measurement solution that combines the power of " Connect by Cint ," which connects digital interactions with real-time surveying, and the Zappi Ad Pulse platform, a brand and digital ad measurement tool.
  • "This winning solution uses two innovations - with Cint's proprietary, purpose-built technology powering Zappi's digital ad measurement solution.
  • "This partnership really showcases how companies can use Connect by Cint to navigate the new cookie-less reality," saidHeather Hughes, Vice President of Connected Data for Cint.

Cint and Zappi Win the 2021 I-COM Data Creativity Award for their cookie-less digital advertising measurement solution

Tuesday, November 2, 2021 - 9:09am

STOCKHOLM, Nov. 2, 2021 /PRNewswire/ -- Cint , a globalsoftware leader in digital insights gathering, and Zappi , the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award .

Key Points: 
  • STOCKHOLM, Nov. 2, 2021 /PRNewswire/ -- Cint , a globalsoftware leader in digital insights gathering, and Zappi , the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award .
  • They won in the Programmatic Category for their advertising effectiveness measurement solution that combines the power of " Connect by Cint ," which connects digital interactions with real-time surveying, and the Zappi Ad Pulse platform, a brand and digital ad measurement tool.
  • "This winning solution uses two innovations - with Cint's proprietary, purpose-built technology powering Zappi's digital ad measurement solution.
  • "This partnership really showcases how companies can use Connect by Cint to navigate the new cookie-less reality," saidHeather Hughes, Vice President of Connected Data for Cint.

Nightfood Secures Spot in Real California Milk Excelerator Innovation Program Finals, Ice Cream Sandwiches Under Development for Hotel Lobby Shops

Thursday, October 28, 2021 - 4:00pm

Tarrytown, NY, Oct. 28, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Nightfood Holdings, Inc. (OTCQB: NGTF), the better-for-you snack company addressing the $50 billion Americans spend annually on night snacks, has announced it is developing Nightfood ice cream sandwiches for single-serve retail sale in hotel lobby shops across the country.

Key Points: 
  • The Company won its semi-final round in the Real California Milk 2021 Excelerator program presented by the California Milk Advisory Board (CMAB) and VentureFuel.
  • Industry sources estimate approximately 20,000 American hotels currently sell ice cream in their freezers, and that number is growing.
  • The Nightfood ice cream sandwich is being developed with a focus on distribution in the hotel space, with possible supermarket introduction thereafter.
  • Data from hotel grab-and-go industry leader Impulsify reveal that all ten of the top-ten best-selling hotel ice cream products are either single serve novelties or single-serve cups.