HENKEL IN NORTH AMERICA


Associated tags: Persil, Purex, Henkel, Dial, Loctite, Detergent, Chemical, Hair

Locations: CANADA, PUERTO RICO, NORTH AMERICA

all® free clear Announces First-Ever Chief Dermatology Advisor

Retrieved on: 
Wednesday, April 24, 2024

STAMFORD, Conn., April 24, 2024 /PRNewswire/ -- all® free clear, the #1 detergent brand recommended by dermatologists for sensitive skin, today announced it is partnering with Dr. Lindsey Zubritsky – a board certified dermatologist and one of social media's most-followed "derm-fluencer" voices, encompassing more than two million followers across Instagram  and TikTok—as the brand's first-ever Chief Dermatology Advisor.

Key Points: 
  • Providing her expertise and serving as a liaison between all® free clear and consumers, the aim is to send a clear message: skin care can also happen in the laundry room.
  • Dr. Zubritsky will make her debut as Chief Dermatology Advisor for the all® free clear brand on the most-watched daytime talk show The View on May 8, 2024, at 11:00 a.m.
  • That's why I recommend a detergent brand like all® free clear for my patients and my own family.
  • all® free clear is the #1 detergent brand recommended for sensitive skin by dermatologists, allergists and pediatricians.

Groundbreaking Documentary "Queen of New York" Wins Silver in the 2024 New York Festivals TV & Film Awards

Retrieved on: 
Wednesday, April 17, 2024

STAMFORD, Conn., April 17, 2024 /PRNewswire/ -- The New York Festivals TV & Film Awards has announced their 2024 winners and göt2b®, a leading hair color and styling brand in North America, is proud to share its Silver Award win in the Documentary: Community Portraits category for "Queen of New York." göt2b® partnered with equalpride to bring this film about drag queen and LGTBQIA+ activist Marti Cummings's historic story to the public. "Queen of New York" debuted for free yesterday, April 15th, on both the Advocate Channel and Advocate Channel App.

Key Points: 
  • göt2b® partnered with equalpride to bring this film about drag queen and LGTBQIA+ activist Marti Cummings's historic story to the public.
  • "Queen of New York" debuted for free yesterday, April 15th, on both the Advocate Channel and Advocate Channel App.
  • "Göt2b® is honored to accept the Silver Award in the Documentary category for 'Queen of New York'.
  • New York Festivals TV & Film Awards honors content in all lengths and forms from over 50 countries.

Kenra Professional Launches Reformulated Care Portfolio

Retrieved on: 
Monday, April 15, 2024

CULVER CITY, Calif., April 15, 2024 /PRNewswire/ -- Kenra Professional, a leader in both styling and education, introduces a new and improved range of Kenra Care shampoos and conditioners to wash your way to gorgeous hair. The line reintroduces Moisture, Volume, Violet, Color Protecting, and Clarify (shampoo only) for hair care made easy with trusted, good-for-the-hair ingredients offering benefits from roots to ends.

Key Points: 
  • Kenra Professional's New And Improved Care Line Offers a Solution For All Hair Needs
    CULVER CITY, Calif., April 15, 2024 /PRNewswire/ -- Kenra Professional, a leader in both styling and education, introduces a new and improved range of Kenra Care shampoos and conditioners to wash your way to gorgeous hair.
  • The new Care products feature a vegan peptide which is known to have protective properties, leaving the hair feeling supple and shiny.
  • "Kenra Professional is celebrated for leading in styling, and now we have a haircare line that offers the same unmatched performance you expect from us."
  • Kenra Professional's Care line is priced from $21 - $46 MSRP and starting April 2024 will be available at ULTA Beauty Stores, ULTA.com, Amazon, and top salons nationwide.

göt2b Secures Victory for its Virtual Metaverse Experience in the 2024 MUSE Creative Awards

Retrieved on: 
Friday, April 12, 2024

STAMFORD, Conn., April 12, 2024 /PRNewswire/ -- göt2b, a leading hair color and styling brand in North America, announced today that they have been named winners in the MUSE Creative and Design Awards for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received over 8,500 entries from across the globe, affirming their position as prestigious programs honoring creative and design professionals. göt2b earned the Gold award across three categories: Experiential & Immersive - Diversity & Inclusion, Experiential & Immersive - Cause Marketing, and Experiential & Immersive - Metaverse. The work that led to this victory was created by Conversate Collective for göt2b, earning them this prestigious accolade.

Key Points: 
  • göt2b earned the Gold award across three categories: Experiential & Immersive - Diversity & Inclusion, Experiential & Immersive - Cause Marketing, and Experiential & Immersive - Metaverse.
  • The work that led to this victory was created by Conversate Collective for göt2b, earning them this prestigious accolade.
  • For many years, göt2b has advocated for young people by inspiring them to be whoever they want to be.
  • The partnership culminated in the creation of the global göt2b x Ditch the Label Virtual Self-Expression Summit , which anyone could experience from the comfort of their home.

all® Laundry Detergent Brand Announces all® sensitive fresh™, a 2024 'Product of the Year USA' Winner

Retrieved on: 
Wednesday, April 10, 2024

STAMFORD, Conn., April 10, 2024 /PRNewswire/ -- The makers of all® free clear—the #1 detergent brand recommended by dermatologists, allergists and pediatricians for sensitive skin—today announced a new addition to its lineup of laundry products, all® sensitive fresh™. all® sensitive fresh™ was developed with a "Spring Breeze" hypoallergenic scent, is 100% free of dyes and removes 99% of top every day and seasonal allergens*. Already receiving high praise, the new detergent was recently named a 2024 winner of the largest consumer-voted awards program centered around product innovation, Product of the Year USA—a survey of 40,000 people by Kantar—in the laundry detergent category.

Key Points: 
  • Already receiving high praise, the new detergent was recently named a 2024 winner of the largest consumer-voted awards program centered around product innovation, Product of the Year USA —a survey of 40,000 people by Kantar—in the laundry detergent category.
  • "The all® brand is committed to developing laundry products that meet the needs of all consumers," said Julia Galotto, Vice President of Marketing at Henkel.
  • The laundry detergent will be available at Walmart, Target and other national retailers in-store and online later this month.
  • all® sensitive fresh™ joins a diverse portfolio of all® laundry detergent products made to address an array of sensitive skin laundry needs including liquid laundry detergent, mighty pacs®, fabric softener and dryer sheets.

Leading Personal Care Brand, Dial®, Continues to 'Dial Up' with New Product Innovations, Improved Packaging and Celebrity Partner

Retrieved on: 
Monday, April 1, 2024

"I'm very excited to partner with Dial again for the "Dial Up Your Day" campaign. Self care has become really important to me these last few years, and as a working mom with two small kids, I know how hard it can be sometimes to prioritize yourself. Thanks to Dial, my skin feels refreshed and reset, and I feel confident to tackle whatever the day brings. I love that Dial products deliver a great clean while prioritizing healthy feeling skin and are available at an accessible price for the whole family. I'm thrilled to be supporting this campaign and helping inspire others to 'Dial Up' their day!" -- Actor/Director and #DialUpYourDay Partner, Melissa Fumero.

Key Points: 
  • Now, after celebrating its 75th Anniversary, the brand is continuing to refresh its collection of body care products.
  • This transformation provides consumers with a clean, radiant confidence which allows them to feel ready to conquer whatever comes their way.
  • The brand is thrilled to once again be enlisting Brand Partner Melissa Fumero to help spread this message.
  • "I'm very excited to partner with Dial again for the "Dial Up Your Day" campaign.

Better Natured® Declares National Hair Color Day with New Findings That Prove the Power of Color on the First Day of Spring

Retrieved on: 
Tuesday, March 19, 2024

DARIEN, Conn., March 19, 2024 /PRNewswire/ -- Better Natured®, a vegan at-home hair color and hair care brand, is declaring the first day of Spring as National Hair Color Day with new findings on the power of hair color among U.S. women – hint, blondes, brunettes and gingers get a color boost. The research arrives just in time to welcome the season ahead, known for its vibrant colors, and as the brand celebrates its launch at Sally Beauty stores nationwide and at www.sallybeauty.com.

Key Points: 
  • DARIEN, Conn., March 19, 2024 /PRNewswire/ -- Better Natured® , a vegan at-home hair color and hair care brand, is declaring the first day of Spring as National Hair Color Day with new findings on the power of hair color among U.S. women – hint, blondes, brunettes and gingers get a color boost.
  • Being able to provide professional quality hair color and care that gives you salon results at home is so important to us," said Jennifer Lauroesch, Marketing Director for Hair Color, Zotos Professional at Henkel.
  • For almost half of women who use hair color, gray coverage is also valued and 65% are concerned about how long it lasts.
  • Hair color also has an impact on beauty routines and budget, with at-home hair color providing more flexibility and cost-savings.

Schwarzkopf Unveils New Brand Campaign Featuring Actress and Producer Sofia Vergara and Celebrity Hairstylist Chris Appleton

Retrieved on: 
Tuesday, March 5, 2024

DÜSSELDORF, Germany, March 5, 2024 /PRNewswire/ -- As the unrivaled authority in hair for over 125 years, Schwarzkopf announces an exciting new campaign backed by the star power of two global brand ambassadors. Schwarzkopf has defined 2024 as the year of the blonde, and the brand knows that behind every person's hair color is a story of courage, empowerment, and trust. Now, Schwarzkopf wants to inspire consumers to tell theirs. Today, on March 5, 2024, Schwarzkopf officially launched their campaign, "What Story Will You Tell?", marked by a highly visual TV commercial and comprehensive social media rollout, with the help of new Global Brand Ambassador, Actress, Producer & Entrepreneur Sofia Vergara and Global Color Ambassador, Celebrity Hairstylist Chris Appleton.

Key Points: 
  • ", marked by a highly visual TV commercial and comprehensive social media rollout , with the help of new Global Brand Ambassador, Actress, Producer & Entrepreneur Sofia Vergara and Global Color Ambassador, Celebrity Hairstylist Chris Appleton.
  • To bring this campaign idea to life, Schwarzkopf enlisted two ambassadors - Sofia Vergara and Chris Appleton - to help spread this message worldwide, reaching both their professional hairstylist community and consumer audience.
  • Chris McClement, Senior Vice President of Marketing at Henkel North America remarks:
    "It is absolutely thrilling to see Schwarzkopf align with such impressive partners as Sofia Vergara and Chris Appleton.
  • For more information, visit Schwarzkopf.com and follow @hairbyschwarzkopf.usa for new updates on the brand campaign and partnership with Sofia Vergara and Chris Appleton.

Zotos Professional Prioritizes Scalp Care with New Biotera Intensive Collection

Retrieved on: 
Tuesday, February 27, 2024

DARIEN, Conn., Feb. 27, 2024 /PRNewswire/ -- Zotos Professional brand Biotera released three new Intensive products to its scalp-friendly line: 2:1 Scalp Scrub + Shampoo, 2:1 Cool + Hydrate Balm, and 2:1 Protective Leave-In + Overnight Treatment. These additions enhance the existing dermatologist-tested Biotera lineup, offering unique formulas that blend convenience, affordability, and scalp-friendly formulations.

Key Points: 
  • DARIEN, Conn., Feb. 27, 2024 /PRNewswire/ -- Zotos Professional brand Biotera released three new Intensive products to its scalp-friendly line: 2:1 Scalp Scrub + Shampoo, 2:1 Cool + Hydrate Balm, and 2:1 Protective Leave-In + Overnight Treatment.
  • Biotera's new 2:1 Intensive products address surging consumer awareness of scalp health while catering to the escalating market demand for specialized care.
  • "As pioneers in haircare, Zotos Professional continues to elevate its consumer-centric product offerings that recognize the critical need for accessible scalp care.
  • Biotera makes scalp health a ritual, with scalp-friendly formulas meeting affordability," said Michelle Ryan, Vice President of Brand Development, Zotos Professional.

DIAL® HAND SOAP & NEW BODY WASH RECOGNIZED AS 2024 PRODUCT OF THE YEAR USA AWARD WINNERS

Retrieved on: 
Tuesday, February 13, 2024

STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- For the third consecutive year, Dial®, America's trusted brand for over 75 years, has been recognized as a winner of the 2024 Product of the Year USA Awards. New and improved Dial® Hand Soap, featuring antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles, is awarded the highly acclaimed honor of the best product within the Hand Soap category. Additionally, new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash, formulated to reveal visibly smoother skin in 1 shower, is awarded best product within the Personal Hygiene category. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation. *Excludes cap and pump.

Key Points: 
  • STAMFORD, Conn., Feb. 13, 2024 /PRNewswire/ -- For the third consecutive year, Dial®, America's trusted brand for over 75 years, has been recognized as a winner of the 2024 Product of the Year USA Awards .
  • New and improved Dial® Hand Soap, featuring antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles, is awarded the highly acclaimed honor of the best product within the Hand Soap category.
  • Additionally, new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash, formulated to reveal visibly smoother skin in 1 shower, is awarded best product within the Personal Hygiene category.
  • Additional details on the full list of 2024 Product of the Year Winners can be found at productoftheyearusa.com, along with on Instagram , Facebook and X (formerly Twitter) at #POYUSA2024.