E.L.F. COSMETICS


Associated tags: Lip, Walmart, Beauty, Eye, Face, Cosmetics, Ulta Beauty, Target, Cosmetic industry, Retail, E.l.f. (cosmetics), Consumer, Teens, Women, Communications, Social Media, Entertainment

Locations: ANASTASIA, ONTARIO, LATIN AMERICA, NEW YORK, CALIFORNIA, UNITED STATES, NORTH AMERICA

e.l.f. Cosmetics and Jennifer Coolidge Partner – Again! – for Limited-Edition “Dirty Pillows” Lip Collection and Campaign, Launching September 26th

Retrieved on: 
Tuesday, September 26, 2023

Cosmetics, the #1 Gen Z Favorite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on elfcosmetics.com .

Key Points: 
  • Cosmetics, the #1 Gen Z Favorite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on elfcosmetics.com .
  • x Jennifer Coolidge launch the limited-edition “Dirty Pillows” lip collection and campaign (Photo: Business Wire)
    Inspired by an outtake from e.l.f.’s and Jennifer Coolidge’s Big Game commercial shoot when Jennifer was asked what would name her own lipstick if ever given the chance.
  • “With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, Chief Marketing Officer, e.l.f.
  • x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too.

e.l.f. Cosmetics and Jennifer Coolidge Partner - Again! - for Limited-Edition "Dirty Pillows" Lip Collection and Campaign, Launching September 26th

Retrieved on: 
Tuesday, September 26, 2023

Cosmetics, the #1 Gen Z Favorite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on elfcosmetics.com.

Key Points: 
  • Cosmetics, the #1 Gen Z Favorite Makeup Brand*, to launch Dirty Pillows, a limited-edition lip collection and campaign debuting September 26th, and available for purchase September 27th on elfcosmetics.com.
  • 's and Jennifer Coolidge's Big Game commercial shoot when Jennifer was asked what would name her own lipstick if ever given the chance.
  • x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too.
  • x Jennifer Coolidge Dirty Pillows Lip Kit for $25.00 on September 27th exclusively on elfcosmetics.com, which includes:
    Be sure to tune into e.l.f.

e.l.f. Cosmetics Invites the UK to "express your e.l.f." in its Biggest Community Driven Campaign Ever

Retrieved on: 
Tuesday, September 12, 2023

Cosmetics invites the UK to live their bold truth by proudly expressing their e.l.f.

Key Points: 
  • Cosmetics invites the UK to live their bold truth by proudly expressing their e.l.f.
  • From social channels to tube stations to digital screens to experiential pop ups, the UK will light up with e.l.f.
  • e.l.f.
  • As part of the LGBTQ+ community I felt so seen and am honored to be part of such an inclusive campaign".

e.l.f. Cosmetics Teams Up with Paralympic Star, Anastasia Pagonis, to Create the Inspirational Series: “Show Your(s)e.l.f.”

Retrieved on: 
Thursday, June 15, 2023

series – kicks off by celebrating the amazing story of Anastasia Pagonis, a 19-year-old blind paralympic swimmer and world record-holder, who proves that anything is e.l.f.ing possible even in the face of the toughest obstacles.

Key Points: 
  • series – kicks off by celebrating the amazing story of Anastasia Pagonis, a 19-year-old blind paralympic swimmer and world record-holder, who proves that anything is e.l.f.ing possible even in the face of the toughest obstacles.
  • A paralympian who set multiple records in 2020, Anastasia lost her vision gradually, becoming blind at the age of 14 due to a degenerative autoimmune disease.
  • Sharing her battle with depression and bullying after losing her eyesight, Anastasia turned to swimming and her guide dog Radar to guide her through this time.
  • Anastasia also tapped into her love for makeup, especially clean, vegan and cruelty free e.l.f.

e.l.f. Cosmetics Launches New Digital Series “Vanity Table Talk”

Retrieved on: 
Thursday, April 27, 2023

Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk."

Key Points: 
  • Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk."
  • vanity, which inspired the Vanity Table Talk series.
  • “We want Vanity Table Talk to bring a smile to every eye, lip and face that watches it.
  • “The uniquely customizable Vanity Table Talk format allows us to build concepts with specific talent and partners in mind.

Beauty Is In Your Jeans: INTRODUCING E.L.F. X AMERICAN EAGLE BEAUTY IS IN YOUR JEANS

Retrieved on: 
Monday, March 27, 2023

x American Eagle denim-inspired collection is bringing good looks and good jeans for your eyes, lips, face and *both* sets of cheeks.

Key Points: 
  • x American Eagle denim-inspired collection is bringing good looks and good jeans for your eyes, lips, face and *both* sets of cheeks.
  • x American Eagle collection in an exclusive denim carry-all beauty bag made with American Eagle denim.
  • x American Eagle Vault, along with a selfie stick designed to help you show off your perfect belfie.
  • x American Eagle moment on e.l.f’s Instagram , Facebook , Twitter , and TikTok and AE’s Instagram , Twitter and Tiktok .

e.l.f. Just Dropped Hot Merch in the elfcosmetics.com Sticky Shop

Retrieved on: 
Thursday, March 16, 2023

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    “Power Grip Primer, the co-star of our big game TV spot, takes another lead role – this time, inspiring the creation of e.l.f.’s Sticky Shop merch,” says Laurie Lam, Chief Brand Officer at e.l.f.
  • fans have access to hot drop merchandise that are sticky AF, grippy and tied to a good cause.
  • fans see their crush that made high school cool, Mario Lopez @mariolopez himself, decked out in Sticky Shop merch.
  • In addition, proceeds of the Sticky Shop merch, up to $25,000, will also be donated by e.l.f.

e.l.f. Cosmetics Gets Sticky With Jennifer Coolidge in Its First-Ever Commercial Debuting at the Big Game to Celebrate Its #1 Best-Selling Primer

Retrieved on: 
Thursday, February 9, 2023

Cosmetics is dropping its first-ever television commercial on Sunday’s Big Game, February 12th, during the second quarter.

Key Points: 
  • Cosmetics is dropping its first-ever television commercial on Sunday’s Big Game, February 12th, during the second quarter.
  • Power Grip Primer, the #1 Primer in the U.S.**, is the stickiest example of e.l.f.’s superpowers.
  • Power Grip Primer is teaming up with award-winning actress Jennifer Coolidge to star in e.l.f.’s first television spot.
  • In a series of sticky situations, Jennifer takes viewers through her first experience with Power Grip Primer – playing on the sticky, grippy power of Power Grip Primer.

It’s on Everyone’s Lips: e.l.f. Cosmetics’ New O FACE Satin Lipstick

Retrieved on: 
Thursday, February 2, 2023

Cosmetics is back at it again, delivering on its promise to make beauty accessible for every eye, lip and face with an OMG prestige-quality, bold satin finish lipstick at a mic-drop price.

Key Points: 
  • Cosmetics is back at it again, delivering on its promise to make beauty accessible for every eye, lip and face with an OMG prestige-quality, bold satin finish lipstick at a mic-drop price.
  • “Nine e.l.f.ing dollars for a lipstick this good is the ultimate mic drop.”
    O FACE is an expression of empowerment, fearlessness and fun.
  • MEET THE FACE OF O FACE: MEREDITH DUXBURY
    NYC-based beauty trendsetter and TikTok creator Meredith Duxbury has signed on as an O FACE Ambassador.
  • community has come to anticipate for pure joy.”
    O FACE Lipstick is available on elfcosmetics.com and at national retailers such as Target, Walmart and Ulta Beauty.

1,000 Dreams Fund's All-Women's BroadcastHER Esports Tournament Returns in Partnership with Paidia Gaming, Girls Gotta Game, and e.l.f. Cosmetics

Retrieved on: 
Friday, January 20, 2023

WASHINGTON, Jan. 20, 2023 /PRNewswire/ -- 1,000 Dreams Fund (1DF), a national nonprofit that supports the dreams of talented young women in need, announces today the return of its all-women's BroadcastHER Esports Tournament for a second year, streaming exclusively on Twitch.

Key Points: 
  • The BroadcastHER Tournament returns in partnership with Paidia Gaming and Girls Gotta Game , and supported by e.l.f.
  • The BroadcastHER Tournament includes more than $10,000 in prizing up for grabs — thanks to tournament sponsors e.l.f.
  • Thanks to the support of Paidia Gaming and Girls Gotta Game, along with our title sponsor, e.l.f.
  • Their BroadcastHER Tournament, in collaboration with Paidia Gaming and Girls Gotta Game, is just one more way they're doing just that.