Social Native Acquires Olapic to Create Next-Gen Creative Optimization Platform
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Tuesday, September 29, 2020
Marketing, Advertising, Communications, Social media, Technology, Audio, Video, Software, Data mining, Domain driven data mining, NTENT, Benchmark, Marketing, Advertising, Communications, Social media, Technology, Audio, Video, Software, Data mining, Domain driven data mining, NTENT, Benchmark, Social Native, Olapic
Data is the critical ingredient that feeds artificial intelligence and ultimately drives results, says David Shadpour, Founder and CEO of Social Native.
Key Points:
- Data is the critical ingredient that feeds artificial intelligence and ultimately drives results, says David Shadpour, Founder and CEO of Social Native.
- As a result, Social Native will provide customers with a scalable cost-efficient content source, data-rich benchmarks for creative performance, and actionable insights on which attributes of their creative are influencing results for the brand.
- Olapic will operate as a division of Social Native for the time being as the companies work on an enhanced combined product offering.
- Brands such as Crocs, Nestl Waters, Unilever, and Clinique trust Social Native to create high-performing visual content to improve the performance of their paid and organic social strategies.