Social Native Acquires Olapic to Create Next-Gen Creative Optimization Platform
Data is the critical ingredient that feeds artificial intelligence and ultimately drives results, says David Shadpour, Founder and CEO of Social Native.
Social Native, a marketplace technology company that empowers marketers to source and optimize visual content to improve brand awareness and performance, announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide.
As customer attention becomes harder and harder to capture, brands need a scalable and more efficient content solution to evaluate, refine and optimize their visual content strategy. The acquisition of Olapic solidifies Social Native’s goal of delivering an all-in-one platform that provides brands with data-driven insights, scales content creation, measures the impact of their work, and optimizes content for even greater results.
“Data is the critical ingredient that feeds artificial intelligence and ultimately drives results,” says David Shadpour, Founder and CEO of Social Native. “Our combined machine-learning technologies benefit from millions of unique data points – from analysis of over a hundred thousand visual assets created by Social Native’s vast creator platform and the millions of visual assets sourced by Olapic over the last decade. As a result, Social Native will provide customers with a scalable cost-efficient content source, data-rich benchmarks for creative performance, and actionable insights on which attributes of their creative are influencing results for the brand.”
Olapic's acquisition is also a key investment for Social Native, expanding their reach globally, adding 250+ new customer logos, and significantly stepping up their revenue and staff worldwide. The combined organizations are official creative partners of Facebook, Instagram, Snapchat, Twitter, Pinterest, and Salesforce and are trusted by global brands such as Adidas, L'Oréal, Unilever, Sony, and Nestlé Group.
Hemi Zucker, Managing Principal at OCV Partners and former CEO of J2 Global, spearheading over 170 executed acquisitions, who serves on the Social Native board, says: “Social Native has taken a strategic step toward consolidating the user-generated content space. We’re excited about the new opportunities and see big potential in the integration of content sourcing, performance, and insights needs of marketers worldwide.”
Olapic will operate as a division of Social Native for the time being as the companies work on an enhanced combined product offering.
About Social Native
Social Native is a marketplace technology company that empowers marketers to source and optimize visual content to improve brand awareness and performance. Brands such as Crocs, Nestlé Waters, Unilever, and Clinique trust Social Native to create high-performing visual content to improve the performance of their paid and organic social strategies.
Founded in 2015, Social Native is a private company headquartered in Los Angeles, CA. For more information, visit www.socialnative.com.
About Olapic
Olapic is the only connected platform for user-generated, influencer, and brand-generated visual content. More than 250 enterprise brands, such as Adidas, L'Oréal, Unilever, and Williams-Sonoma, leverage Olapic’s technology and expertise to curate, enhance, and distribute authentic, brand-relevant visual content across the entire customer journey, driving engagement and performance at every touchpoint.
Olapic, a former subsidiary of Monotype, has offices in the United States, United Kingdom, and Argentina. For more information, visit www.olapic.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200929005862/en/