Sihi

Bausch + Lomb Launches Bausch + Lomb INFUSE® Multifocal Silicone Hydrogel Contact Lenses in the United States

Retrieved on: 
Monday, June 5, 2023
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Bausch + Lomb Corporation (NYSE/TSX: BLCO) (“Bausch + Lomb”), a leading global eye health company dedicated to helping people see better to live better, today announced the U.S. launch of Bausch + Lomb INFUSE® Multifocal silicone hydrogel (SiHy) daily disposable contact lenses.

Key Points: 
  • Bausch + Lomb Corporation (NYSE/TSX: BLCO) (“Bausch + Lomb”), a leading global eye health company dedicated to helping people see better to live better, today announced the U.S. launch of Bausch + Lomb INFUSE® Multifocal silicone hydrogel (SiHy) daily disposable contact lenses.
  • Our Bausch + Lomb INFUSE Multifocal SiHy contact lenses were designed to directly address the common problems that they experience with multifocal contact lenses, such as contact lens dryness, which nearly 70% of multifocal contact lens wearers report experiencing during lens wear,"1† said Yang Yang, senior vice president, Vision Care, Bausch + Lomb.
  • "Bausch + Lomb INFUSE Multifocal contact lenses demonstrate consistent focusing power in each zone of vision, help ensure a smooth, wettable surface for patient comfort and are easy to fit."
  • In addition, eye care practitioners and contact lens wearers are encouraged to use Bausch + Lomb’s complementary contact lens recycling program to properly recycle their used contact lens materials, including Bausch + Lomb INFUSE Multifocal contact lenses, blister packs and top foils.

Global Contact Lenses Market Report 2023: Sector is Expected to Reach $11.6 Billion by 2027 at a CAGR of 7.1% - ResearchAndMarkets.com

Retrieved on: 
Wednesday, April 19, 2023
Health, Optical, Contact, Far-sightedness, Research report, Contact lens, Prevalence, Digital, Acrylate, Sihi, Photorefractive keratectomy, Abbott Laboratories, Lens, Presbyopia, Ageing, PMMA, GP, Bausch Health, PRK, Row, Bausch & Lomb, Comfort, Astigmatism, Novartis, Patient, Near-sightedness, Growth, Johnson & Johnson, CRT, Geography, Camera, Fine chemical, Telescopic sight, LASIK, Alcon

This research report analyzes the global contact lens products and technologies market by product type and geographic region, focusing on soft and rigid lenses, the most prevalent types of contact lens products and technologies.

Key Points: 
  • This research report analyzes the global contact lens products and technologies market by product type and geographic region, focusing on soft and rigid lenses, the most prevalent types of contact lens products and technologies.
  • An in-depth analysis of key companies operating in the global contact lens products and technologies market is also included.
  • The market can be divided broadly into soft lenses, rigid permeable lenses, and other lenses, including surgical, digital, and ocular drug delivery lenses.
  • The global market for GP lenses is primarily influenced by the increased demand for corneal refractive therapy (CRT) and orthokeratology (ortho-k) lenses.

National Advertising Division Finds Certain Bausch + Lomb Claims for INFUSE Contact Lenses Supported; Advertiser Appeals Other Findings

Retrieved on: 
Wednesday, December 1, 2021
Alcon, Bausch, Homeostasis, CARU, NAD, DT1, Dry, ECP, Trial of the century, LLC, Sihi, Advertising, Council, Association of National Advertisers, Eye, Privacy, Multimedia, Lens (anatomy), Better Business Bureau, Lens, Dietary supplement, Public relations, Telescopic sight, Fused quartz

In support of its parity claim, as well as several percentage agreement claims, the advertiser relied on the results of its 893 Clinical Study.

Key Points: 
  • In support of its parity claim, as well as several percentage agreement claims, the advertiser relied on the results of its 893 Clinical Study.
  • NAD noted that the basis for B+L's "most moisture" and "lowest modulus" claims is in vitro testing of the lenses' physical properties.
  • Therefore, NAD recommended that B+L modify its advertising to avoid conveying the message that the physical properties of its INFUSE lenses lead to superior consumer-relevant benefits versus competing lenses, including DT1 lenses.
  • "Such appeals of NAD decisions are made to the BBB National Programs' National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.