Anheuser-Busch, MADD, and Uber Partner with General Distributing of Utah to Encourage 21+ Fans to 'Decide to Ride' by Planning Ahead for Sober Rides on Game Days
ST. LOUIS, Oct. 12, 2023 /PRNewswire/ -- The country's leading brewer, Anheuser-Busch, the nation's largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, are bringing their first-of-its-kind coalition to college communities this fall. As a part of the next phase of the Decide to Ride campaign, the coalition is teaming up with Anheuser-Busch wholesaler partner General Distributing to help combat drunk driving during the Utah Utes' 2023 football season.
- This joint effort will meet 21+ fans in the stands to raise awareness and promote road safety by providing educational and ridesharing opportunities, including some locally available discounts on Uber rides.
- "Anheuser-Busch has been promoting a culture of responsible drinking for over a century, and we know there is still more to be done.
- To ensure a future with more cheers for all, it's imperative that we help college football fans get home safely.
- Ahead of the fall football season, we want to make it easy for everyone to Decide to Ride."