BREAKING DOWN THE BIG GAME'S COMMERCIALS: SOOTHRBOWL SUNDAY SCORES THE "GAME WITHIN THE GAME"
Retrieved on:
Tuesday, February 14, 2023
DraftKings, Miller Lite, Anheuser-Busch brands, Blue, Faith Popcorn, Risk, Security, Rémy Martin, M&M, Character, Planter, Light, Self-image, Empathy, Emotion, Heineken, Pringles, Molson Coors, Bad, Culture, Big Game, Breaking Bad, Michelob Ultra Arena, Male, WHO, Triangle, Blue moon, Roasting, FanDuel, Map, Good, Adam Driver, Doritos, Ugly, Coors Light, Mayo, Wellness, Observation, Community, Candy, Entertainment, Retail, Film industry, Confidence
Did the ads during The Big Game truly connect with their intended audiences?
Key Points:
- Did the ads during The Big Game truly connect with their intended audiences?
- The trio evaluated ads across five key brand areas: BATTLE OF THE LIGHT BEERS (Michelob Ultra vs.
- Each ref answered the ultimate question: Did the ads connect with their intended audiences meaningfully?
- Serena Williams fared far better in the Booze-a-Palooza category (soothscale elements of Self-Image, Confidence and Expression) with Remy-Martin's first big ad campaign.