Michelob Ultra Arena

A 1-2 Punch: Energy Drink Powerhouse C4 & Boxing Industry Leader Top Rank Ignite the Ring with Hard-Hitting Brand Partnership

Retrieved on: 
Thursday, February 1, 2024
Partnership, Michelob Ultra Arena, Β-Alanine, Las Vegas Strip, Athlete, C4, CJ, Rank, Boxing, NSF, WBO, ESPN, Sport, Mandalay Bay, Top Rank, Anheuser-Busch brands, C. J. Stroud, Energy, Casino

LAS VEGAS and AUSTIN, Texas, Feb. 1, 2024 /PRNewswire/ -- Nutrabolt, owner of energy drink powerhouse C4 Energy®, and boxing promotion industry leader Top Rank announced today an extensive partnership that kicks off with the highly anticipated showdown between WBO junior welterweight world champion Teofimo Lopez and hard-punching contender Jamaine Ortiz on Thursday, Feb. 8. The fight will take place at Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas and will air live on ESPN.

Key Points: 
  • Today's announcement follows the inaugural collaboration between the two companies last May at the undisputed lightweight championship battle between C4 Athlete Devin Haney and Vasiliy Lomachenko.
  • C4's striking signage in the classic C4 Yellow commanded the Las Vegas Strip cityscape and beyond during the pre-fight pageantry.
  • "Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner.
  • Key elements of the partnership include C4 Energy's prominent inclusion on ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.

MGM Resorts Expands Partnership with KultureCity to Provide Sensory Pods at T-Mobile Arena

Retrieved on: 
Wednesday, December 13, 2023
MGM Resorts International, NYSE, Mandalay Bay, MGM, Culture, Equity, Park MGM, Health, KultureCity, Partnership, Nanoleaf, MGM Grand Garden Arena, Michelob Ultra Arena, T-Mobile Arena, Dolby Live, Education, Sport

LAS VEGAS, Dec. 12, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") has partnered with nonprofit organization KultureCity to introduce two sensory pods at T-Mobile Arena in Las Vegas. Designed by medical professionals, the rooms provide a dedicated space for those who may need a quieter and more secure environment. The sensory pods are outfitted with Yogibo bean bags, visual light panels by Nanoleaf, activity panels and bubble walls. The pods were donated by the Las Vegas-based John C. Kish Foundation, dedicated to supporting health, education, performing arts and animal welfare in Southern Nevada.

Key Points: 
  • LAS VEGAS, Dec. 12, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") has partnered with nonprofit organization KultureCity to introduce two sensory pods at T-Mobile Arena in Las Vegas.
  • The sensory pods are outfitted with Yogibo bean bags, visual light panels by Nanoleaf, activity panels and bubble walls.
  • MGM Resorts' partnership with KultureCity began in 2019 with the introduction of sensory bags at several of its entertainment venues, including T-Mobile Arena, MGM Grand Garden Arena, Michelob Ultra Arena at Mandalay Bay Resort and Casino, and Dolby Live at Park MGM.
  • The sensory pods are located on the main and upper level concourses and will be open for all events taking place at T-Mobile Arena.

A Race 45 Years in the Making: Michelob ULTRA Celebrates Williams Racing Partnership with First-Ever Real vs. Virtual Race in New One-Of-A-Kind Television Special

Retrieved on: 
Friday, November 17, 2023
Television, Las Vegas Grand Prix, Michelob Ultra Arena, Pressure, BBC America, The Roku Channel, Formula One, History, Artificial intelligence, Marketing, AMC, Anheuser-Busch brands, Partnership, Sport, Roku, Video game, Entertainment

NEW YORK, Nov. 17, 2023 /PRNewswire/ -- In Formula 1 racing, the pressure is always on. Most racing fans will never experience what it's like to be behind the wheel on the track, but we can all enjoy the ride. That is why Michelob ULTRA, the beer brand that always reminds us that joy is essential, is partnering with iconic Formula 1 team Williams Racing to bring fans even closer to the race with the upcoming "Lap of Legends" television special.

Key Points: 
  • Most racing fans will never experience what it's like to be behind the wheel on the track, but we can all enjoy the ride.
  • That is why Michelob ULTRA, the beer brand that always reminds us that joy is essential, is partnering with iconic Formula 1 team Williams Racing to bring fans even closer to the race with the upcoming "Lap of Legends" television special.
  • "We're also incredibly proud to count on this partnership with Williams Racing; undoubtedly one of the most iconic names in the history of Formula 1."
  • We are all so excited to see this come together in 2024," said Paul Asencio, Chief Revenue Officer for Williams Racing.

WNBA Announces Multi-Year Partnership With Mielle®

Retrieved on: 
Thursday, July 13, 2023
Basketball, Women, General Sports, Sports, Entertainment, General Entertainment, Fashion, Consumer, Retail, AT&T, WNBA, Hair, Music, Partnership, Culture, Woman, Multimedia, Marketing, Michelob Ultra Arena, Collection, Social media, Cosmetics, Nightclub, Mandalay Bay, U.S. Bancorp

View the full release here: https://www.businesswire.com/news/home/20230712082763/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230712082763/en/
    “The WNBA is excited to partner with Mielle, a brand that is committed to empowering women and supporting women’s sports,” said WNBA Chief Growth Officer Colie Edison.
  • The partnership will tip off with the 2023 AT&T WNBA All-Star Game, taking place at Michelob Ultra Arena in Las Vegas on Saturday, July 15.
  • “We’re excited to partner with the WNBA to celebrate the best women’s basketball talent in the world,” says Omar Goff, President at Mielle.
  • The WNBA partnership enables Mielle to empower players through exceptional hair care.”
    Throughout the partnership, Mielle will demonstrate its commitment to supporting and empowering women by activating at tentpole events like WNBA Live, conducting WNBA-themed marketing and retail programs, and introducing players to their new, favorite Mielle products.

BREAKING DOWN THE BIG GAME'S COMMERCIALS: SOOTHRBOWL SUNDAY SCORES THE "GAME WITHIN THE GAME"

Retrieved on: 
Tuesday, February 14, 2023
DraftKings, Miller Lite, Anheuser-Busch brands, Blue, Faith Popcorn, Risk, Security, Rémy Martin, M&M, Character, Planter, Light, Self-image, Empathy, Emotion, Heineken, Pringles, Molson Coors, Bad, Culture, Big Game, Breaking Bad, Michelob Ultra Arena, Male, WHO, Triangle, Blue moon, Roasting, FanDuel, Map, Good, Adam Driver, Doritos, Ugly, Coors Light, Mayo, Wellness, Observation, Community, Candy, Entertainment, Retail, Film industry, Confidence

Did the ads during The Big Game truly connect with their intended audiences?

Key Points: 
  • Did the ads during The Big Game truly connect with their intended audiences?
  • The trio evaluated ads across five key brand areas: BATTLE OF THE LIGHT BEERS (Michelob Ultra vs.
  • Each ref answered the ultimate question: Did the ads connect with their intended audiences meaningfully?
  • Serena Williams fared far better in the Booze-a-Palooza category (soothscale elements of Self-Image, Confidence and Expression) with Remy-Martin's first big ad campaign.

Michelob ULTRA Toasts to the Next Generation of Golf Culture, Unveiling the Most Ambitious and Integrated Campaign in the History of the Big Game with a Star-Studded Line Up and First Ever Partnerships

Retrieved on: 
Wednesday, February 1, 2023
Life, Full Swing, PLUS, QR, TVC, Marketing, Anheuser-Busch, Instacart, Athlete, Michelob Ultra Arena, PGA Tour, Friends, Golf, Sport, Big Game, Male, NFL, Female, TVC 15, Anheuser-Busch brands, Partnership, Creativity, TPC, History, Beer, Toy, Sports equipment, Amusement park, Television, Netflix

NEW YORK, Feb. 1, 2023 /PRNewswire/ -- Michelob ULTRA, the second-largest beer brand in the country, is teeing up superior enjoyment for all and unveiling the brand's boldest campaign in its history on football's biggest stage. During the Big Game and beyond, Michelob ULTRA is celebrating a new era for the sport by championing equal enjoyment for all.

Key Points: 
  • During the Big Game and beyond, Michelob ULTRA is celebrating a new era for the sport by championing equal enjoyment for all.
  • Alongside Michelob ULTRA, Devereux Golf will launch its first-ever women's line, a continuation of Michelob ULTRA's commitment to gender equality in sports.
  • Fans can access this by scanning the QR code featured on the newly released limited-edition Michelob ULTRA Golf Packs and by following the brand's social channels.
  • To view both of Michelob ULTRA's spots, " New Members Day " and " Episode Gossip " visit Michelob ULTRA's YouTube page.

Thunder Energies Partners With Las Vegas Aces of WNBA

Retrieved on: 
Tuesday, December 20, 2022
Partnership, Michelob Ultra Arena, Organization, Las Vegas Aces, Growth, WNBA, Ace, OTC, Las Vegas Aces (ABA), Security (finance), Casino

ATLANTA, GA, Dec. 20, 2022 (GLOBE NEWSWIRE) -- THUNDER ENERGIES CORP (OTC: TNRG) announces that company management has negotiated a partnership and marketing agreement with the Las Vegas Aces of the WNBA.

Key Points: 
  • ATLANTA, GA, Dec. 20, 2022 (GLOBE NEWSWIRE) -- THUNDER ENERGIES CORP (OTC: TNRG) announces that company management has negotiated a partnership and marketing agreement with the Las Vegas Aces of the WNBA.
  • "We are beyond excited to add an organization as dynamic as TNRG as a significant partner within the Aces championship family, further strengthening their ties within the Nevada community," said Nikki Fargas, President of the Las Vegas Aces.
  • The agreement establishes TNRG as a major marketing partner of the Las Vegas Aces.
  • Based on this project, we felt that working with the Las Vegas Aces will establish TNRG as a leading business, developer, for Northern Nevada.

Ready, Set, Read! Library District Kicks Off 2023 Winter Reading Challenge on Jan. 1 with Cool Prizes for Kids, Teens & Adults

Retrieved on: 
Tuesday, December 20, 2022
Reading, Michelob Ultra Arena, Mesquite Desert Dogs, LAS, Dog, Anheuser-Busch brands, FREE, Special, Collection, Casino, Book, Mandalay Bay, Amazon

Kids, teens and adults are challenged to read at least five hours (300 minutes) during the month of January 2023, and track their progress on TheLibraryDistrict.beanstack.org or Beanstack's easy-to-use app.

Key Points: 
  • Kids, teens and adults are challenged to read at least five hours (300 minutes) during the month of January 2023, and track their progress on TheLibraryDistrict.beanstack.org or Beanstack's easy-to-use app.
  • Readers can also log reading time on a printable bookmark available at all 25 Las Vegas-Clark County Library District branches .
  • All Kids, Teens and Adults who complete the challenge by Jan. 31 will receive prizes, while supplies last.
  • All Kids who complete the challenge will be automatically entered to win a prize package from the Las Vegas Desert Dogs and the Library District.

Miage Skincare Will "Be Present" as a Featured Gift in the Official 23rd Annual Latin Grammy Awards® Gift Lounge

Retrieved on: 
Thursday, November 10, 2022
Elixir, Cream, The Latin Recording Academy, 1st Annual Latin Grammy Awards, PETA, Michelob Ultra Arena, Miage-nyūdō, Univision, Official, Mandalay Bay, TEQUILA, Nail, LATIN, Mother, GRAMMY, Sin Bandera, Music, Latin Grammy Awards, Nightclub, Cosmetics, Latin music, Latin

As part of the festivities, Miage Skincare will BE PRESENT as presenters and performers indulge in one of the show's most anticipated perks: the Official Backstage Talent Gift Lounge.

Key Points: 
  • As part of the festivities, Miage Skincare will BE PRESENT as presenters and performers indulge in one of the show's most anticipated perks: the Official Backstage Talent Gift Lounge.
  • The Official Gift Lounge will be open all three days of rehearsals and feature gifts from select Latin GRAMMY sponsors as well as brand supporters like Miage Skincare .
  • Additionally, Latin GRAMMY nomineeAnitta, Latin GRAMMY winner and GRAMMY-nominated artistLuis Fonsi, Latin GRAMMY and GRAMMY winnerLaura Pausiniand Latin GRAMMY nominee and recipient of The Latin Recording Academy's President's AwardThaliajoin as the powerhouse hosts for the ceremony.
  • ABOUT THE LATIN RECORDING ACADEMY:
    The Latin Recording Academyis an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators.

National Lacrosse League Announces 2022-23 Schedule; Face Off Weekend Set for December 2-3

Retrieved on: 
Tuesday, September 20, 2022
Anheuser-Busch brands, ESPN, Vancouver Warriors, Face Off, Twitter, The Sports Network, Buffalo Bandits, National Lacrosse League, Halifax Thunderbirds, Week, ESPN2, NHL, Thunderbird, Panther City Lacrosse Club, TSN, David M. Schwarz, Albany FireWolves, History, Instagram, Dog, Michelob Ultra Arena, League, NLL, Philadelphia Wings, GLOBE, NBA, Sales, Toronto Rock, Calgary Roughnecks, Colorado Mammoth, Saskatchewan Rush, Facebook, Georgia Swarm

Philadelphia, Sept. 20, 2022 (GLOBE NEWSWIRE) -- The National Lacrosse League (@NLL) today announced the largest schedule in its history 135 games as the 2022-23 regular season gets underway with Face Off Weekend on December 2-3, 2022.

Key Points: 
  • Philadelphia, Sept. 20, 2022 (GLOBE NEWSWIRE) -- The National Lacrosse League (@NLL) today announced the largest schedule in its history 135 games as the 2022-23 regular season gets underway with Face Off Weekend on December 2-3, 2022.
  • Face Off Weekend will include two TSN Game of the Week contests on Friday, December 2 (Philadelphia Wings at Halifax Thunderbirds, 6 p.m.
  • The complete national broadcast schedules for TSN and ESPN and the Leagues playoff schedule will be announced in the coming weeks.
  • The National Lacrosse League (NLL) is North America's premier professional lacrosse league.