RGC to conduct vital responsible marketing and advertising research
Independent research funding from Flutter Entertainment set to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.
- Independent research funding from Flutter Entertainment set to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.
- TORONTO, Aug. 8, 2022 /PRNewswire/ -The Responsible Gambling Council (RGC) is pleased to announce that it has received funding from global sports betting, gaming and entertainment provider Flutter Entertainment to conduct ground breaking research on marketing and advertising in the online gambling industry.
- This multi-phase project will assess evidence from research featuring best-practice potential for responsible marketing and advertising practices as well as insights from regulators and operators that will help identify opportunities for quality improvement.
- Through these processes, RGC will contribute to building a world class responsible gambling framework in Ontario and influence responsible gambling policies and practices around the globe.