Universal Music Group and TikTok Announce New Licensing Agreement
LOS ANGELES, May 2, 2024 /PRNewswire/ -- Universal Music Group, the world-leader in music-based entertainment and TikTok today announce a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG's global family of artists, songwriters and labels and will return their music to TikTok's billion-plus global community.
- LOS ANGELES, May 2, 2024 /PRNewswire/ -- Universal Music Group, the world-leader in music-based entertainment and TikTok today announce a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG's global family of artists, songwriters and labels and will return their music to TikTok's billion-plus global community.
- Sir Lucian Grainge, Chairman and CEO, Universal Music Group, said: "This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community.
- Shou Chew, CEO of TikTok, said: "Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group.
- UMG and TikTok are now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course.