Retail Brands Institute Launches With Bold Mission to Change Private Brand
The name Retail Brands Institute reflects the dramatic mind shift of retailers and consumers over the last fifty years.
- The name Retail Brands Institute reflects the dramatic mind shift of retailers and consumers over the last fifty years.
- "The phrase private label is associated with the cheap products of the 1970s, and the name private brand reflects the copycat mentality of the 1990s.
- The Retail Brands Institute is a global professional membership organization representing the entire private brand/private label/store brand/own brand industry.
- RBI's mission is to foster and grow consumer-focused and thriving retail brands.