Don't Go Dark: Business Leaders from Around the World See Record Engagement on LinkedIn During the Coronavirus Pandemic, But Not All Are Using Their Voices During the Crisis
Yet 40% of CEOs are not using social channels to communicate to key stakeholders about COVID-19, according to TBWA's audit.
- Yet 40% of CEOs are not using social channels to communicate to key stakeholders about COVID-19, according to TBWA's audit.
- "CEOs are seen as the most credible sources of information but not enough of them are using their voice.
- The high engagement levels we saw in our analysis from those who did show just how important it is for leaders to not 'go dark' in crisis."
- LinkedIn and Twitter were examined for this analysis of global CEOs because they are the most global of communications platforms.