Venn diagram

Demandbase Releases 2022 C-Suite Go-To-Market (GTM) Benchmark Survey

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Tuesday, August 23, 2022

SAN FRANCISCO, Aug. 23, 2022 /PRNewswire/ -- Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey queried more than 200 high-level B2B leaders across marketing and sales in order to gain a clearer picture of ongoing industry evolution and the GTM approaches that separate the leading versus lagging companies. Demandbase discovered important insights about which strategies are driving growth, the continued challenge of sales and marketing alignment, the evolving definition of GTM to encompass the entire customer journey, the impact of account intelligence and technology, and more.

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Findings Reveal B2B Leaders that Succeed are Modernizing Their GTM and Exploring Progressive Approaches to Data, Technology, and Growth
SAN FRANCISCO, Aug. 23, 2022 /PRNewswire/ -- Demandbase , the Smarter GTM company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report.
"This year's GTM Benchmark Survey told us a lot about sales and marketing leaders' changing priorities and attitudes," says Jon Miller, chief marketing officer at Demandbase.
The research also found that 47% of survey respondents are using "more" or "many more" intent data providers compared to the year before.
The survey revealed that companies are increasing their reliance on data and insights to improve their marketing and sales strategies, which is a positive trend.

CYTK: Announcing Sales and Business Development Team Leaders

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Monday, May 16, 2022

DETROIT, May 16, 2022 /PRNewswire-PRWeb/ -- CYTK: Announcing Sales and Business Development Team Leaders

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CYTK, the first AI-powered, mobile repair search application for Aftermarket and Dealerships has hired Jill Trotta as their first Vice President of Business Development, and Travis Adragna as their first Director of Sales.
CYTK, the first AI-powered, mobile repair search application for Aftermarket and Dealerships has hired Jill Trotta as their first Vice President of Business Development.
Jill will be heading up Business Development and Technology / Content Partnerships, as well as becoming one of CYTK.io's Chief Advocate's."
Travis brings 12+ years of sales and sales management experience specializing in Automotive SaaS technology companies with positions ranging from Sr. Area Sales Manager, Director of Sales, and VP of Sales.

Smart Responses to 'Retail Apocalypse' Offer Lessons for Other Sectors, Real Estate Veteran Advises

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Thursday, June 28, 2018

Marketing, Merchandising, Retail, Overlap, Venn diagram, Real estate

"A Venn diagram charting the forces of change in all of these areas would show considerable overlap," writes the retail real estate veteran.

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"A Venn diagram charting the forces of change in all of these areas would show considerable overlap," writes the retail real estate veteran.
They are signing shorter leases, shrinking their prototype sizes and store counts, ramping up store-in-store deals, and empowering their real estate committees to scrutinize sites as never before, Graub explains.
Along the same lines, real estate dynamics are changing innonretail sectors of the economy as well.
In the piece, Graub outlines a number of real estate strategies that both grocers and higher education institutions could use to contend with disruption.