Outbrain Receives JICWEBS Brand Safety Certification

Outbrain, the world's leading discovery and native advertising platform, announced today it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety.

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Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Thursday, April 11, 2019
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Tags: 
Technology, Data management, Internet, Communications, Advertising, Marketing, Publishing, World Wide Web, E-commerce, Contextual advertising, Recommender systems, JICWEBS, Outbrain, Audit Bureau of Circulations, Audit, Professional certification
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United Kingdom, Europe
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Summary
Key Points: 
  • Outbrain, the world's leading discovery and native advertising platform, announced today it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety.
  • Outbrain was independently verified by ABC who performed the audit to ensure Outbrains processes met JICWEBS Good Practice Principles to mitigate the risk of ad misplacement.
  • Our JICWEBS certification shows that we are doing just that, added Galai.
  • Brand safety has always been top of mind at Outbrain.


Outbrain, the world's leading discovery and native advertising platform,
announced today it received its certification from The Joint Industry
Committee for Web Standards (JICWEBS) for brand safety.

JICWEBS is an independent UK organization that sets best practice and
standards for trusted online ad trading.

Outbrain was independently verified by ABC who performed the audit to
ensure Outbrain’s processes met JICWEBS
Good Practice Principles to mitigate the risk of ad misplacement.
Outbrain proudly joins the list with the likes of The Guardian, The
Telegraph and YouTube.

“In order to reduce the risk of ad misplacement the entire digital ad
ecosystem needs to adhere to standards and practices that guarantee
trust and transparency,” said Founder and co-CEO of Outbrain, Yaron
Galai. “Our JICWEBS certification shows that we are doing just that,”
added Galai.

The basis of certification is compliance with DTSG
Good Practice Principles, which were created by a cross-industry
body.

“Brand safety has always been top of mind at Outbrain. We are pleased to
support JICWEBS and view this accreditation as proof of how serious we
are in providing trust and transparency to our partners,” said Stephanie
Himoff, Outbrain's Vice President of Global Publishers and Platforms.

About Outbrain

Founded in 2006, Outbrain's mission is to create the most meaningful and
trustworthy online discovery feeds connecting a person, channel and
marketer. Outbrain’s native advertising technology powers the news,
product & information feeds of the world’s most recognized publishers
and channels including MSN, CNN, BBC, The Washington Post, The Guardian,
Spiegel Online, El País, Stern, Brigitte, RTL, Femme Actuelle, and Sky
News. Outbrain is headquartered in New York with offices in 18 cities
worldwide. Learn more at outbrain.com or
follow us on Twitter, LinkedIn or Instagram.

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