Accenture Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan

Accenture (NYSE: ACN) has acquired SIGNAL, an integrated marketing firm based in Tokyo, Japan. The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

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Accenture has acquired SIGNAL, an integrated marketing firm based in Tokyo, Japan. (Photo: Business Wire)

SIGNAL, previously owned by VECTOR, the largest PR group in Japan, offers integrated marketing services combining capabilities across public relations, social media management, influencer marketing, advertising operations, research and web production.

With this acquisition, approximately 100 industry experts from SIGNAL have joined the Accenture marketing operations team in Japan to help organizations deliver a seamless experience across all channels, maximizing their marketing investments.

Atsushi Egawa, who leads Accenture’s business in Japan, said, “SIGNAL's high level of expertise in the marketing domain is wide-ranging, spanning in the areas of PR, marketing, and communication, together we will enhance our ability to create growth through relevance, accelerate our client's enterprise-wide transformation, building a solid competitive advantage in the market.”

Daisuke Kusaba, CEO of SIGNAL said, “Since our founding in 2005, we have been expanding our business scope by constantly seeking new communication methods, with the interests of our clients and consumers in mind. By working together with Accenture, we will have an even greater impact on the services we provide and contribute to creating wealth for all employees, clients, and society."

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

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