Crest Gum Detoxify Voted Product of the Year 2019
Crest Gum Detoxify , a specially formulated toothpaste that reaches below the gum line to significantly improve gum health, has been named Product of the Year for 2019, by Kantar , a global leader in consumer research.
Crest®
Gum Detoxify™, a specially formulated toothpaste that reaches below
the gum line to significantly improve gum health, has been named Product
of the Year for 2019, by Kantar,
a global leader in consumer research. Crest Gum Detoxify has been
awarded the top honors in the Oral Care category.
Crest developed Gum Detoxify with Activated Foam technology that
neutralizes harmful plaque bacteria that lurk below the gum line that
even the most diligent brushers have trouble with. The Activated Foam
seeks out bacteria by penetrating hard to reach places, gently cools
gums during and after brushing, and goes around and below the gum line
for lasting gum protection.
“We’re so proud that Crest Gum Detoxify has been awarded top honors in
the Oral Care category by such a respected group, recognizing the best
product innovations,” said Carlos De Jesus, Vice President of North
America Oral Care. “We designed a paste that helps users go beyond
regular brushing and focus on building a routine that achieves lasting
gum protection because we know that gum problems and plaque build-up are
a root cause of many issues, including bad breath, tartar buildup,
cavities and gingivitis.”
“Backed by the votes of over 40,000 everyday consumers, the distinctive
Product of the Year logo helps shoppers identify the best new products
in the supermarket, and saves them valuable time and money during the
shopping experience,” said Mike Nolan, CEO of Product of the Year. “In
an increasingly competitive and saturated marketplace, the Product of
the Year seal of approval gives our winning products a powerful tool
proven to increase product trial, consumer awareness, distribution and
sales."
For over 30 years globally, and 11 years in the US, Product of the Year
has guided consumers to the best products on the market by recognizing
companies and brands for quality and product innovation. Each year,
Product of the Year accepts entries from consumer packaged goods that
demonstrate innovation, and were launched within the previous year. The
entries span a wide breadth of product categories, such as food,
beverages, personal care, household care and more, with one product
being chosen as a winner in its category through a nationally
representative online study of 40,000 consumers conducted by Kantar.
The complete list of the 36 winning products of the 2019 Product of the
Year Award can be found at productoftheyearusa.com,
and follow along socially with #POYUSA2019 on Instagram,
Facebook
and Twitter.
Crest Gum Detoxify is available in Deep Clean, Extra Fresh, Gentle
Whitening, and Two-Step varieties and can now be found at Drugstores,
mass retailers and eCommerce sites. For more information about Crest Gum
Detoxify, visit www.crest.com,
Like Crest on Facebook
or follow @Crest on Twitter
and Instagram
to receive updates and learn more about oral health.
About Crest
A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste 54 years ago, it
is estimated that Crest has helped prevent countless cavities in the
United States. Headquartered in Cincinnati, OH, Crest is owned and
distributed by The Procter & Gamble Company.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit www.pg.com for
the latest news and information about P&G and its brands.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for
product innovation. Established over 30 years ago, POY currently
operates in over 40 countries with the same purpose: Guide consumers to
the best products in their market and reward manufacturers for quality
and innovation. Product of the Year winners are backed by the votes of
40,000 consumers in a national representative study conducted by
research partner Kantar, a global leader in consumer research. The award
is a powerful merchandising program for marketers proven to increase
product sales, distribution and awareness. Winning products are
announced in February each year and receive the right to use the Product
of the Year logo in marketing communications for two years. For more
information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world’s leading marketing data, insight and consultancy
company. We know more about how people live, feel, shop, vote, watch and
post worldwide than any other company. Working across the entire sales
and marketing lifecycle, we help brands uncover growth in an
extraordinary world. Kantar is part of WPP and its services are employed
by over half of the Fortune 500 companies in 100 countries.
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