5WPR Awarded Media Relations PR Campaign of the Year in the 2022 American Business Awards
NEW YORK, May 3, 2022 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., has been named the winner of a Bronze Stevie Award in the PR Campaign of the Year Media Relations category in the 20th Annual American Business Awards.
NEW YORK, May 3, 2022 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., has been named the winner of a Bronze Stevie® Award in the PR Campaign of the Year – Media Relations category in the 20th Annual American Business Awards®.
The award recognizes 5WPR's work with client YellowHeart, an emerging platform looking to revolutionize ticketing by creating the first NFT tickets, and their partnership with Kings of Leon to release the band's "NFT Yourself" series in tandem with their new album. The team ideated and developed a media strategy to execute YellowHeart's first major NFT announcement, while effectively laying the groundwork for blockchain ticketing, establishing YellowHeart as the frontrunner in the space. The team secured a Rolling Stone exclusive, followed by wide day-of outreach to industry press in priority verticals for YellowHeart, spanning mainstream business, technology, music, cryptocurrency and national broadcast outlets.
"At a time when few knew what an NFT was, our team was making monumental moves for both the crypto and entertainment industries," said 5WPR CEO Matthew Caiola. "This campaign was the first of its kind, and we're thrilled to have played a large part in its success. This recognition is well deserved."
The American Business Awards are the U.S.A.'s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning "crowned," the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale.
About 5WPR
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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SOURCE 5W Public Relations
