Tostitos | Jotup

New Flavor Icons - Dina & Mita - Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial

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星期一, 二月 5, 2024

PLANO, Texas, Feb. 5, 2024 /PRNewswire/ -- Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, flavorful heat of Doritos Dinamita propels them through any obstacle that stands between them and their new favorite snack.

Key Points:

"I wasn't expecting Dina and Mita to be so committed to getting their hands on Doritos Dinamita.
Encouraging fans to "Go Ahead, Try Us," Doritos Dinamita is getting in front of intense flavor seekers all year leading up to Super Bowl LVIII.
To keep up with Doritos Dinamita, tune in to Super Bowl LVIII this Sunday, February 11 and follow @Dinamita on TikTok.
As the Official Chip & Dip of the NFL, Tostitos is headed back to the Super Bowl with Tost by Tostitos .

TASTE OF THE NFL: A CULINARY AND GRIDIRON EXTRAVAGANZA TO HELP GENYOUTH TACKLE STUDENT HUNGER

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星期二, 一月 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Get ready for an unparalleled culinary, sports, entertainment and philanthropic experience as Taste of the NFL, presented by Frito-Lay, Quaker, and the PepsiCo Foundation, takes center stage during Super Bowl LVIII Weekend. Scheduled for February 10, 2024, from 3 p.m. to 7 p.m. PST at the Keep Memory Alive event center in Las Vegas, the Super Bowl's largest purpose-driven culinary event will deliver an extraordinary blend of cuisine and culture, with net proceeds benefiting GENYOUth's commitment to tackle youth hunger and food insecurity.

Key Points:

Taste of the NFL will feature some of the nation's hottest culinary talent and an all-star lineup of NFL Legends and players.
Taste of the NFL will raise vital funds for GENYOUth's commitment to tackling youth hunger and food insecurity.
School nutrition programs foster nutrition equity for students," said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth.
We thank all of our partners for helping us ensure that the only hunger a child experiences is the hunger to learn."

The Best of What's New CSP Announces Winners of 2023 Retailer Choice Best New Product Contest

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星期三, 十月 4, 2023

Cream, Moonlight, Peanut oil, Drink, CPG, Light, SRP, Tobacco, Uber Eats, EVS, AIO, Zest (brand), Ferrero, CSP, Love, EV, DoorDash, Magnesium, Breast, Cookies and cream, Candy, McKee Foods, Agave, Coffee, FDA, Spice, Nutella, Egg, Plastic, Retail, Cheese, Franke, Tostitos, General Mills, Chocolate, White Owl, PET, Gen4 Energy, ABV, Electric vehicle, Doritos, Smucker, The Coca-Cola Company, Swedish Match, Wine, Grocery store, Baking, Fast food, Soft drink, Tea, Chex, Vroom

CHICAGO, Oct. 4, 2023 /PRNewswire/ -- CSP is excited to announce the winners of its 20th annual Retailer Choice Best New Product Contest.

Key Points:

CHICAGO, Oct. 4, 2023 /PRNewswire/ -- CSP is excited to announce the winners of its 20th annual Retailer Choice Best New Product Contest.
Hundreds of convenience retailers voted in this year's competition, choosing winners from CPG manufacturers large and small.
Awards will be presented to the contest winners during the NACS Show convention and tradeshow Oct. 3-6 in Atlanta.
Hershey Co.'s Reese's Dipped Animal Crackers are bite-sized animal crackers covered in peanut butter candy and dipped in milk chocolate.

Tostitos® “Hint Of” line-up is getting the attention of Canadians and their friends in a BIG way by showcasing unsubtle hints from a subtle flavour

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星期二, 十月 3, 2023

Friends, Subtle, Life, CMO, Tostitos, IRL, Maple syrup, Music

MISSISSAUGA, Ontario, Oct. 03, 2023 (GLOBE NEWSWIRE) -- The Tostitos® brand and its ‘Hint of’ lightly flavoured tortilla chip line-up are excited to unveil a series of large-scale billboards across Canada that aim to bring crews across the country closer together. The billboards are part of the brand’s “Unsubtle Hints from a Subtle Flavour” campaign and feature messages from Canadians eager to drop a hint and get their friends’ attention to hang out.

Key Points:

The billboards are part of the brand’s “Unsubtle Hints from a Subtle Flavour” campaign and feature messages from Canadians eager to drop a hint and get their friends’ attention to hang out.
In fact, a recent survey by the brand found that it takes 44 per cent of Canadians with close friends about 1 to 4 weeks to arrange an in-person hang*.
Some of the hints featured included:
Patrick, I know we're roommates, but I never see you anymore!
Make sure to share your crew hangs by tagging @tostitoscanada and by using #TostitosUnsubtleHints and #LetsToast.

PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment to HBCUs

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星期二, 七月 25, 2023

PURCHASE, N.Y., July 25, 2023 /PRNewswire/ -- PepsiCo is expanding its relationship with the Southwestern Athletic Conference (SWAC), more than doubling its investment in the premiere HBCU conference as it enters a six-year title partnership as the first-ever exclusive beverage, sports performance product and salty snacks sponsor of SWAC Football, Basketball, Olympic Sports and eSports through 2029.

Key Points:

With eight brands engaged, the deal leverages the power of PepsiCo's diverse portfolio, mirroring the company's overall approach to professional sports partnerships in a continued show of support for HBCUs.
As part of the deal, PepsiCo will continue to amplify and support HBCUs with on-site mentorship and recruitment opportunities.
A portion of the yearly investment will go directly to SWAC schools to fund scholarships that open the door to greater economic opportunity for students.
The partnership will come to life later this year with a tour as the 2023-2024 season kicks off.

Frito-Lay North America signs on as Tournament Supporter for FIFA Women's World Cup Australia & New Zealand 2023™

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星期二, 五月 30, 2023

Popcorn, Snack, Euroleague Basketball Next Generation Tournament, Frito-Lay, Woman, Drama, Lay's, United Nations Committee on Relations with the Host Country, History, Doritos, Athlete, Cracker Jack, Cheetos, Tostitos, Sport, Official, Entertainment, Gamesa, Quakers

NEW YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever investment in women's sports.

Key Points:

"We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup," said Steven Williams, CEO, Frito-Lay and Quaker Foods North America.
Frito-Lay made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022™.
Now, Frito-Lay brands Lay's, Doritos and Cheetos will offer FIFA Women's World Cup-branded packaging just in time for the tournament.
"FIFA is delighted to welcome Frito-Lay as a Tournament Supporter for the FIFA Women's World Cup Australia & New Zealand 2023™ - a tournament that promises to drive the women's game to all new highs," said Romy Gai, FIFA's Chief Business Officer.

Academy of Country Music and Lucas Oil Launch "ACM Garage Talk" Video Series Featuring Four Artists

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星期二, 五月 23, 2023

Star, Country music, Interview, ACM, Lucas Oil, Country music awards, Lubricant, Academy of Country Music Awards, Tostitos, Music, VIP, Film industry

INDIANAPOLIS, May 23, 2023 /PRNewswire/ -- Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, and the Academy of Country Music are launching the ACM Garage Talk digital series – highlighting the personal stories behind the vehicles of some of the Country Music world's favorite artists.

Key Points:

Riley Green kicks off the series , giving fans exclusive insight into his 1987 GMC Sierra Custom Deluxe, which he still owns and maintains today.
As a complement to the series, Lucas Oil sponsored a VIP space at the ACM Country Kickoff festival as a lead-up to the 58th Academy of Country Music Awards which aired on May 11.
Some of today's most exciting up-and-coming Country Music artists performed on the main stage, including several ACM Award nominees.
For more information about the ACM Garage Talk Series, or to schedule an interview with Lucas Oil and ACM leadership, please contact [email protected] .

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights, and Thought Leadership

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星期一, 二月 27, 2023

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising.

Key Points:

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising.
The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI.
Television and digital advertising are effective but the intimacy that on-brand audio and podcasts brings is unmatched and delivers a stronger, more immediate brand lift,” she said.
Additional panelists at the summit included:
Idil Cakim, SVP, Head of Research and Insights, Audacy
Adam Pleiman, Brand Sonic Strategist and Creative Director, Gwynne Sound

DORITOS® UNITES TRIO OF MUSIC SUPERSTARS TO 'TRY ANOTHER ANGLE' AT SUPER BOWL LVII

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星期三, 二月 8, 2023

PLANO, Texas, Feb. 8, 2023 /PRNewswire/ -- Doritos is embracing the triangle – the shape and the underappreciated musical instrument – in its Super Bowl return, encouraging fans to TRY ANOTHER ANGLE. The TV commercial, released today, spotlights Harlow struggling to find originality for his next track. Drawing inspiration from the shape of his favorite snack – Doritos Sweet & Tangy BBQ – Jack transforms his music with the mesmerizing tune of a triangle instrument and effectively turns the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.

Key Points:

"Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad."
Bringing fans into the Super Bowl experience like never before, Doritos has selected Angie Yadao-Payad from Hawaii through its TikTok challenge, #DoritosTriangleTryout, to appear in the ad as well.
"Doritos always has the most entertaining and fun Super Bowl commercials, so to become a part of this year's spot through Doritos' TikTok challenge is unreal!"
In addition to the in-game advertisement from Doritos, Frito-Lay has a second Super Bowl spot from PopCorners® called " Breaking Good ."

Cheetos® is hosting its first-ever holiday Twitch stream

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星期四, 十一月 24, 2022

To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.

Key Points:

To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.
"The Twitch stream is not only a great way to bring together Cheetos fans from across the country, but also to wish everyone a happy holiday with Cheetos Mac 'n Cheese giveaways and 100 gifted subs, courtesy of the Cheetos brand."
So set a reminder, message your friends, and get ready to get a little bold and cheesyyou don't want to miss the Cheetos brand's upcoming stream!
Cheetos is a favourite Canadian snack brand under the Frito Lay Canada portfolio and it recently launched Cheetos Mac 'n Cheese pasta with sauce.