Communications

Marin Software Enhances Its Microsoft Advertising Integration

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星期二, 四月 9, 2024
Marketing, Advertising, Communications, Technology, Software, Artificial Intelligence, Spend, Microsoft, Marin Software, Software as a service, Cross, Microsoft Advertising, Video game

Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising.

Key Points: 
  • Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising.
  • With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts.
  • For more information about Marin Software's performance marketing platform and its enhanced integration with Microsoft Advertising, please visit www.marinsoftware.com/lp/microsoft-ads .
  • Marin Software offers a unified SaaS advertising management platform for search, social, and e-commerce advertising.

GlobalMeet Introduces New Artificial Intelligence Capabilities for Immersive Event Experiences

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星期二, 四月 9, 2024
Technology, Other Communications, Marketing, Other Technology, Communications, Telecommunications, Professional Services, Audio, Video, Artificial Intelligence, Other Professional Services, Intelligence, Eye, Algorithm, Privacy, Artificial intelligence, Fortune 500, AI

GlobalMeet , the leader in virtual event technology, today announces new innovative artificial intelligence capabilities for its best-in-class webcasting platform.

Key Points: 
  • GlobalMeet , the leader in virtual event technology, today announces new innovative artificial intelligence capabilities for its best-in-class webcasting platform.
  • Powered by AI, GlobalMeet’s Live Studio for presenters now dynamically adjusts face framing in real time to deliver more natural interactions and engaging meeting and event experiences.
  • GlobalMeet’s new AI capabilities work seamlessly with any camera-enabled device to make virtual event interactions more intuitive and intelligent.
  • As a trailblazer in the event industry, GlobalMeet’s advances in artificial intelligence pave the way for future innovations and standards for webcasting technology.

Penguin Random House Canada Introduces New Immersive Story Time App to Help Kids Tap Into the Magic of Reading

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星期二, 四月 9, 2024
Publishing, Mobile Entertainment, Technology, Books, Primary, Secondary, Education, Communications, Apps, Applications, Preschool, Parenting, Children, Family, Software, Entertainment, Consumer, Dark, Penguin Random House, Random House, Smartphone, Living Stories, Learning, Random House of Canada, Living, Empathy, Communication, Hope, Organization, Life, Student, Marketing, OECD, Imagination, Illustrator, The Fan Brothers, Book, Multimedia, Parent, Vocabulary

Penguin Random House Canada is proud to announce the launch of the early access web app, Living Stories , which aims to transform every bedtime story into an immersive experience.

Key Points: 
  • Penguin Random House Canada is proud to announce the launch of the early access web app, Living Stories , which aims to transform every bedtime story into an immersive experience.
  • View the full release here: https://www.businesswire.com/news/home/20240409901945/en/
    Children are facing declines in their abilities in reading, according to recent reports.
  • “I’ve witnessed firsthand the startling drop in children’s capabilities in reading books and how parents felt powerless towards that issue.
  • Penguin Random House Canada embarked on this journey to help further engage children in reading and hope to make Living Stories a fully-integrated app.

Bayer’s Consumer Health Division Announces Changes to North America Leadership Team

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星期二, 四月 9, 2024
Other Communications, Other Health, Marketing, Communications, General Health, Other Natural Resources, Fitness & Nutrition, Agriculture, Natural Resources, Science, Vitamins, Supplements, Other Science, Health, Research, Medical Supplies, Growth, Philosophy, Business administration, BBDO, Diversity, University, Equity, Walmart, Bayer, Love, P&G, Aspirin, BBA, CMO, Tenneco, Multimedia, Loratadine, Advance Auto Parts, Avivi

Today, Bayer announced Samantha Avivi as the new Chief Marketing Officer (CMO) for its Consumer Health division in North America.

Key Points: 
  • Today, Bayer announced Samantha Avivi as the new Chief Marketing Officer (CMO) for its Consumer Health division in North America.
  • She will report directly to Dave Tomasi, President, Consumer Health, North America for Bayer.
  • View the full release here: https://www.businesswire.com/news/home/20240409885941/en/
    “I’m pleased to welcome Samantha to Team Bayer to lead our North America marketing organization and join our efforts to achieve ‘Health for all, Hunger for none,‘” said Tomasi.
  • “I’m honored to take this leadership role with Bayer, a world leading company with a meaningful mission,” said Avivi.

Sirion Celebrates a Year of Significant Growth With a New Brand Identity, Reinforcing Its Commitment to Revolutionizing Contract Management with AI

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星期二, 四月 9, 2024
Legal, Technology, Marketing, Other Technology, Communications, Professional Services, Software, Data Management, Artificial Intelligence, CLM, Synthetic media, Organization, Natural language processing, Growth, Intelligence, Partnership, Risk, Light, AI, Kingdom, Partner, Machine learning, Magic Quadrant, Generative, Metadata, Map, Risk management

The new brand identity revolves around the theme of light, symbolizing the data-driven insights that Sirion's native contract AI brings to organizations.

Key Points: 
  • The new brand identity revolves around the theme of light, symbolizing the data-driven insights that Sirion's native contract AI brings to organizations.
  • “Managing contracting risk requires legal, sales and procurement to work together to rapidly find and fix the many issues that counterparties exploit.
  • The company is now enhancing this foundation with Generative AI products designed to boost team productivity by acting as an AI legal assistant.
  • This assistant proactively identifies issues in draft contracts, proposes edits, and prepares redlines, fundamentally transforming end-to-end contract lifecycle management.

Zuora SEI Report: Flexible, Recurring Monetization Models Drive 3.4x Faster Growth Rates Than the S&P 500 Over the Past 12 Years

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星期二, 四月 9, 2024
Hardware, Retail, Publishing, Technology, Finance, Communications, Other Automotive, Professional Services, Online Retail, TV and Radio, Telecommunications, Automotive, Software, Entertainment, Internet, New media, Growth, Acquisition, Senior, Churn, Yoy, ARPA, Video game

In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetization strategies.

Key Points: 
  • In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetization strategies.
  • By aligning and evolving their monetization models with customer demand, they pursued innovative approaches beyond traditional subscriptions, including hybrid and flexible bundling strategies.
  • While growth rates slowed in the SaaS sector, churn is down and consumption-based models are continuing to demonstrate promising revenue growth: The SEI SaaS sector experienced a 10.1% revenue growth rate on average.
  • While the New Media subset experienced a faster revenue growth rate (12%) than Publishing Media (5.6%), Publishing Media grew ARPA year-over-year (YoY), while New Media ARPA growth slowed.

Global Insider Risk Report: Insiders Are Leaving the Door Open to Nation State Abuse

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星期二, 四月 9, 2024
Technology, Communications, Utilities, Public Policy, Government, Retail, Energy, Other Professional Services, Finance, Consulting, Banking, Accounting, Professional Services, Security, Other Manufacturing, Other Technology, Supply Chain Management, Software, Networks, Internet, Department Stores, Manufacturing, Data Management, Other Policy Issues, Public Relations, Investor Relations, Theft, I3, HR, Organization, PDF, Inside, Risk management, Risk, ATT&CK, Research, Artificial intelligence, MITRE, AI, Data compression, VPN, Aggregation, IP, Workforce, Public sector, Telecommunications, Pharma, Cisco Webex, Medical device

DTEX Systems , the global leader for insider risk management, today released its 2024 i3 Insider Risk Investigations Report – Foreign Interference: Special Edition .

Key Points: 
  • DTEX Systems , the global leader for insider risk management, today released its 2024 i3 Insider Risk Investigations Report – Foreign Interference: Special Edition .
  • The report also cautions about the rise of the “socially engineered insider”, as foreign state actors increasingly exert their influence and stealth to target, recruit, plant, and exploit insiders.
  • Sixty-eight percent of insider risk events were proactively resolved with follow-up security awareness training and corporate policy changes.
  • The 2024 report is based on more than 1,300 insider investigations conducted by the DTEX Insider Intelligence and Investigations (i3) team throughout 2023 within DTEX’s global customer base.

Publishers Clearing House Media Appoints Chief Product Officer

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星期二, 四月 9, 2024
Publishing, Marketing, Advertising, Communications, Other Communications, Publishers Clearing House, PCH, Growth, CPO, SVP, WPP plc, Firefly, Multimedia

Publishers Clearing House (PCH) Media , a leading provider of zero- and first-party data solutions, today announced the appointment of Roey Franco to the role of Chief Product Officer.

Key Points: 
  • Publishers Clearing House (PCH) Media , a leading provider of zero- and first-party data solutions, today announced the appointment of Roey Franco to the role of Chief Product Officer.
  • An industry veteran with more than 15 years in the advertising product development space, Franco is tasked with enhancing and owning PCH Media’s product vision and go-to-market roadmap to help scale the business and drive continued growth.
  • Franco will report to Chief Revenue Officer, Tim Braz, and will be based in New York, NY.
  • Prior to joining PCH Media as CPO, Franco served as the SVP of Product and Marketing at Smart City advertising and data company, Firefly.

Auto Dealership Buy/Sell Market Achieves New Transaction Record in 2023, Surpassing 2021 Peak; Valuations Remain at All Time Highs for Top Franchises in High Growth Markets

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星期二, 四月 9, 2024
Consulting, EV, Electric Vehicles, Automotive, Professional Services, Business, Marketing, Advertising, Communications, Other Automotive, General Automotive, Finance, Lincoln, Volvo, Face, Growth, Asbury Automotive Group, Original equipment manufacturer, Big Three (automobile manufacturers), Partnership, Risk, Multiple, Kerrigan, Sale, Acquisition, Ford, ICE, BMW, OEM, Toyota Financial Services, Population growth, Car dealership

The auto dealership buy/sell market’s outperformance relative to the broader corporate M&A market is, according to the report, a result of its distinctly private structure.

Key Points: 
  • The auto dealership buy/sell market’s outperformance relative to the broader corporate M&A market is, according to the report, a result of its distinctly private structure.
  • “When earnings soared in 2021, buyers correctly projected that pandemic earnings were unsustainable and normalized earnings for valuation purposes.
  • The public dealership groups acquired 61 franchises for $2.7 billion in 2023, the second highest US acquisition spending level on record.
  • The Kerrigan Auto Retail Index is designed to track dealership valuation trends, while also providing key insights into factors influencing auto retail.

Hispanic C-Suite Corporate Council Announces Leslie Sanchez, Jorge Ferraez and Ana Mollinedo Mims to the HC3 Board of Directors

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星期二, 四月 9, 2024
Technology, Marketing, Advertising, Communications, General Sports, Other Philanthropy, Elections, Campaigns, Public Policy, Government, University, Vacation, Education, Other Travel, Transportation, Philanthropy, Destinations, Travel, Fund Raising, Foundation, Automotive Manufacturing, Sports, Data Management, Manufacturing, Public Relations, Investor Relations, Corporate title, Management

In another significant move to bolster the representation of Hispanic leaders in corporate America, the Hispanic C-Suite Corporate Council (HC3) is proud to announce the appointment of Leslie Sanchez, Jorge Ferraez, and Ana Mollinedo Mims to the Board of Directors.

Key Points: 
  • In another significant move to bolster the representation of Hispanic leaders in corporate America, the Hispanic C-Suite Corporate Council (HC3) is proud to announce the appointment of Leslie Sanchez, Jorge Ferraez, and Ana Mollinedo Mims to the Board of Directors.
  • This strategic decision marks the organization’s continued commitment to enhance the development, leadership, and philanthropic efforts of Hispanic executives and fortify the Hispanic influence within their respective companies, industries, and communities.
  • George Herrera, Chairman of the Board, and Andre Arbelaez, President and CEO of HC3, highlighted the organization's strategic initiatives to elevate Hispanic business leaders within C-Suite roles and the U.S. economic-driving power of the Hispanic market.
  • Under Herrera's and Arbelaez’s leadership, HC3 is set to embark on a transformative journey from its headquarters in Detroit, Michigan.