PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment to HBCUs
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星期二, 七月 25, 2023
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PURCHASE, N.Y., July 25, 2023 /PRNewswire/ -- PepsiCo is expanding its relationship with the Southwestern Athletic Conference (SWAC), more than doubling its investment in the premiere HBCU conference as it enters a six-year title partnership as the first-ever exclusive beverage, sports performance product and salty snacks sponsor of SWAC Football, Basketball, Olympic Sports and eSports through 2029.
Key Points:
- With eight brands engaged, the deal leverages the power of PepsiCo's diverse portfolio, mirroring the company's overall approach to professional sports partnerships in a continued show of support for HBCUs.
- As part of the deal, PepsiCo will continue to amplify and support HBCUs with on-site mentorship and recruitment opportunities.
- A portion of the yearly investment will go directly to SWAC schools to fund scholarships that open the door to greater economic opportunity for students.
- The partnership will come to life later this year with a tour as the 2023-2024 season kicks off.