Associated tags: Smart TV, Filtration, Connected, Privacy, CTV, Mobile advertising, Advertising, MRC, IVT, Mobile phone, Amazon Fire TV
Locations: NO, BENCHMARK, RUSSIA, JAPAN, MCLEAN, VA, US, LATIN AMERICA, MIDDLE EAST, AFRICA, LONDON, NORTH AMERICA, EUROPE, OPERA, APAC, UNITED STATES
Smart TV,
Advertising,
LATAM,
IVT,
Mobile advertising,
CTV,
Confusion,
Roku,
Privacy,
IDS,
Amazon Fire TV,
Apple TV,
Channel,
ID,
API,
Connected,
Samsung LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
Key Points:
- LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
- The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including Roku, Amazon Fire TV, Samsung, and Apple TV.
- The rankings are based on global open programmatic advertising data, as measured by Pixalate.
- Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.
Smart TV,
Yoy,
LATAM,
IVT,
Research,
Mobile advertising,
Human,
CTV,
Samsung Electronics,
Roku,
Privacy,
Amazon Fire TV,
SOV,
Apple TV,
Hulu,
Connected,
Mobile phone LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.
Key Points:
- LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.
- In addition to the Global report, Pixalate also released North America , APAC , EMEA , and LATAM versions of the report.
- The reports comprehensively analyze the state of open programmatic CTV advertising across North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) between January 2024 and March 2024.
- The report covers various aspects such as CTV ad spend trends by global region, CTV device market share trends, invalid traffic trends (IVT, including ad fraud).
LONDON, May 07, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV , Roku , Apple TV , and Samsung Smart TV CTV apps.
Key Points:
- LONDON, May 07, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV , Roku , Apple TV , and Samsung Smart TV CTV apps.
- The reports includes a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain as of Q1 2024.
- “Malformed” Bundle ID represents an app identifier used in the ad bid uncorrelated or mapped to any known app, according to Pixalate’s Bundle ID mapping technology.
- These “Malformed” Bundle IDs disrupt ad targeting and campaign measurement, and open the door to ad fraud.
Smart TV,
LATAM,
Research,
Mobile advertising,
Human,
CTV,
Samsung Electronics,
Privacy,
SOV,
Apple TV,
Connected,
Mobile phone LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 North America CTV Device Market Share Report .
Key Points:
- LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 North America CTV Device Market Share Report .
- The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the North America region.
- Pixalate also released Global , Europe, the Middle East and Africa (EMEA) and Latin America (LATAM) versions of the report.
- Samsung Smart TV ranks second with 10% SOV, -49% YoY from Q1 2023 to Q1 2024
Apple TV ranks fourth with 8% SOV, increasing +58% YoY from Q1 2023 to Q1 2024
Quarter,
Smart TV,
LATAM,
LG,
Research,
Mobile advertising,
Human,
CTV,
Privacy,
Amazon Fire TV,
SOV,
Connected,
Mobile phone LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Europe, the Middle East and Africa (EMEA) CTV Device Market Share Report .
Key Points:
- LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Europe, the Middle East and Africa (EMEA) CTV Device Market Share Report .
- The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the EMEA region.
- Market share of voice (SOV) is determined by the percentage of open programmatic ads sold that are associated with specific device types within each region, as measured by Pixalate.
- Amazon Fire TV leads the EMEA CTV device market with 26% SOV, -14% QoQ from Q4 2023 to Q1 2024
LG ranks fourth with 12% SOV, +57% QoQ from Q4 2023 to Q1 2024
Smart TV,
LATAM,
LG,
Research,
Mobile advertising,
Human,
CTV,
Samsung Electronics,
Privacy,
SOV,
Connected,
Mobile phone LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Latin America (LATAM) CTV Device Market Share Report .
Key Points:
- LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Latin America (LATAM) CTV Device Market Share Report .
- The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the LATAM region.
- Market share of voice (SOV) is determined by the percentage of open programmatic ads sold that are associated with specific device types within each region, as measured by Pixalate.
- Samsung Smart TV ranks second with 35% SOV, +121% YoY from Q1 2023 to Q1 2024
LG ranks fourth with 5% SOV, -69% YoY from Q1 2023 to Q1 2024
Smart TV,
LATAM,
Research,
Mobile advertising,
Human,
CTV,
Samsung Electronics,
Privacy,
SOV,
Apple TV,
Connected,
Mobile phone LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global CTV Device Market Share Report .
Key Points:
- LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global CTV Device Market Share Report .
- The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the world.
- Pixalate also released North America , Europe, the Middle East and Africa (EMEA) , and Latin America (LATAM) versions of the report.
- Samsung Smart TV ranks second with 11% SOV, dropping -46% YoY from Q1 2023 to Q1 2024
Apple TV ranks fourth with 8% SOV, increasing +54% YoY from Q1 2023 to Q1 2024
Apple TV,
Roku,
Advertising,
Smart TV,
IVT,
Privacy,
Amazon Fire TV,
Connected,
Research,
Mobile advertising,
CTV,
Mobile phone LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 8 Samsung Smart TV Connected TV (CTV) Ad Fraud Types in Q1 2024 .
Key Points:
- LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 8 Samsung Smart TV Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- Pixalate also released Amazon Fire TV , Apple TV , and Roku versions of the report.
- The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted.
- IVT types are rated most common according to the share of invalid traffic within each CTV app store.
Samsung Electronics,
Apple TV,
Advertising,
Smart TV,
IVT,
Privacy,
Amazon Fire TV,
Connected,
Research,
Mobile advertising,
CTV,
Mobile phone LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 11 Roku Connected TV (CTV) Ad Fraud Types in Q1 2024 .
Key Points:
- LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 11 Roku Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- Pixalate also released Amazon Fire TV , Apple TV , and Samsung Smart TV versions of the report.
- The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted.
- IVT types are rated most common according to the share of invalid traffic within each CTV app store.
Samsung Electronics,
Roku,
Advertising,
Smart TV,
IVT,
Privacy,
Amazon Fire TV,
Connected,
Research,
Mobile advertising,
CTV,
Mobile phone LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 10 Apple Connected TV (CTV) Ad Fraud Types in Q1 2024 .
Key Points:
- LONDON, April 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Top 10 Apple Connected TV (CTV) Ad Fraud Types in Q1 2024 .
- Pixalate also released Amazon Fire TV , Roku , and Samsung Smart TV versions of the report.
- The report covers invalid traffic (IVT) and ad fraud across CTV app stores, including the number of distinct apps impacted.
- IVT types are rated most common according to the share of invalid traffic within each CTV app store.
