70% of Customer Data Platform Spend Driven by Two Industry Sectors in 2023, According to Juniper Research
BASINGSTOKE, United Kingdom, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Juniper Research , the foremost experts in mobile messaging , has identified the two leading markets driving CDP (Customer Data Platform) adoption this year.
- BASINGSTOKE, United Kingdom, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Juniper Research , the foremost experts in mobile messaging , has identified the two leading markets driving CDP (Customer Data Platform) adoption this year.
- These are:
Together, they will account for $1.5 billion of global spend in 2023, exceeding 70% of the global market value. - Find out more about the new report: Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index 2023-2028 , or download a free sample .
- Customer Data Platforms market research: https://www.juniperresearch.com/researchstore/operators-providers/custom...
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.